5 ‘productive’ habits that kept me under 6 figures

If you've ever felt like no matter how hard you work or how many things you try, your coaching business just won't grow, keep watching because I've been exactly where you are. I struggled for almost 5 years to break past 6 figures as an online coach, doing everything that the experts said to do— ads, funnels, nonstop networking, posting every day— but the results just weren't there. I was working around the clock, burning out constantly, and staying stuck at the same income. I couldn't figure it out. I kept asking myself, how am I doing all of the things but not seeing the growth I want? And until I finally figured it out and went from being stuck under $30,000 a year to hitting my first $100K in just one year. It was all because I quit these 5 productive habits that were ruining my business growth, and they might be ruining yours too. So in this video, I'll be sharing what these 5 productive habits were that were keeping me under 6 figures and what to do instead so you can finally see the results you want. Make sure you watch this entire video because missing even one of these could be the reason you're not seeing the income you want right now. So the first habit that was keeping me under 6 figures felt so productive and even empowering at the time, but it was secretly sabotaging my coaching business for years. I mean, isn't it logical that if you post more content and are seen on more platforms, you should be getting more clients? But I wasn't. I kept pushing, posting on Instagram, TikTok, Facebook, LinkedIn, YouTube, sometimes multiple times a day because that's what all the experts said would grow my business. But instead of growing, I was just burning myself out. And honestly, it sent me into a really dark place where I felt drained, depressed, and questioning if being an entrepreneur was even worth it. Took me a long time to realize that when your content is all output with no real strategy, it doesn't bring in clients, it just leaves you exhausted. So I completely changed my strategy and stopped trying to post everywhere every single day. Instead of cranking out 10 random posts a week, I focused on strategic evergreen content through podcasting and YouTube, and that's when the magic really happened. This one shift of posting less but with more intention literally tripled my coaching business in just one year. My email list started growing every day, random calls were getting booked by people who were already sold on working with me, and my courses started selling selling in my sleep. I went from doing way too much on too many platforms for way too long to having a business that runs for me 24/7. That is the power of evergreen content. A YouTube video you post today can still bring in leads and sales 1, 3, or 5 years from now, while an Instagram post disappears in a couple of days max. When you do it right, each evergreen post builds on the last, like a team of digital employees working around the clock to get your business discovered, build trust with your target audience, and show people how to work with you. When I doubled down on evergreen platforms and then guided all of that traffic to my backend system, my business started running on autopilot. And if you want to get a full behind the scenes look at the exact system that I use to sell digital products and coaching while I sleep, I have a full deep dive training that I only host on my website and it'll walk you through the entire process. It's not some long drawn out sales pitch. It's a straight to the point breakdown of what actually works. I give you real examples and strategies that you can apply right now. Click the first link in the description and get ready to take some notes. Now, Posting nonstop wasn't the only productive habit that was standing in the way of building my dream business, which brings me to my second productive habit that kept me stuck under 6 figures. And I didn't expect this one to make such a difference, but dropping it completely transformed my business. By now, I think all of us have heard this popular business advice that if you wanna grow, you need multiple streams of income because having more products means that you'll have more ways to solve people's problems, which means that you'll make more sales, right? But creating more offers actually made my business look worse because there's one detail that no one really talks about. Of course, you need something sell in your business, but you don't need 10 different things. What you actually need is one clear, irresistible offer that solves a real problem. And like, I knew that at the time, but I didn't put it into practice enough. Instead, I kept building new workshops, new courses, and new lead magnets, thinking if I just added another thing, one of them would take off and I'd finally hit my income goals. But nobody was buying. My audience just got more confused. My message got watered down and my income stayed flat. So I started losing hope and thinking that Maybe I just wasn't cut out for this. Maybe my niche was bad or I didn't have the right personality for coaching. This is when I even considered quitting because I wasn't seeing the result I wanted. But then I simplified everything. I cut out all the extras and focused on dialing in one core offer that I knew my audience truly cared about. And that's when I started making consistent sales. People finally understood what I was offering and that clarity is what made them want to buy. You don't need to make more offers because more offers means more questions that you need to answer, more content that you need to eventually update, and more moving parts, which just complicates things. What you really need is one clear, compelling offer that consistently brings in clients. It's totally fine to add more products later, but the mistake that I made and that most coaches make is trying to build the next offer before ever getting one to actually work. So they stay in this constant cycle of building a poor product, not making sales, and then building another one, and they never question why the first one didn't sell. All that energy that you put into building more products could have been spent on selling more people into the one product. There are millions of people who have no idea that you can help them solve their problem with that one product or offer. And if they just knew you existed, they'd want to buy it. So when you're building products, do your research ahead of time, interview your audience, run polls, whatever you need to do to get clear on their problems, and then create a simple solution to their biggest problem. Once you're selling that product in your sleep, then you can start building another product. This is something that I wish I put more time into when I first started, but I was too busy building product after product and not making sales until I really focused on perfecting one of the offers, then I could start building other products. But building too many offers was just one piece to the puzzle that was holding me back from building a successful coaching business. Which brings me to the third productive habit that kept me under six figures. Every business guru tells you that if you want to succeed, you need to track your numbers, track your followers, email open rates, your ad clicks, your podcast downloads. Because as Peter Drucker famously said, what you don't measure, you can't improve. So I had a period where I was completely focused on tracking everything. I was thinking about my numbers all the time, making sure I updated my spreadsheets. And dashboards every single day, living in my analytics. But all that did was leave me more frustrated. It took up so much of my brain space and it wasn't even moving the needle in my business. So one day I quit obsessively tracking and instead asked myself one simple question: What's actually bringing in clients? I quickly realized that there are only 3 core metrics that we really need to measure: monthly traffic to your website, email opt-ins from that traffic, and then sales from those opt-ins. That's it. Let's say, for example, that you get 3,000 monthly visitors to your website, which is a good baseline. If your email opt-in rate is 3%, that's about 90 new email subscribers every single month. Now, if 5% of those people buy your $197 product, that's 5 sales or $985 a month. That's all the data that you really need to track the health of your coaching business. Before I focused on these 3 metrics, I was buried in spreadsheets, constantly craving more information, stats, and data. I was addicted, but it never solved my real problem. When I started focusing on these 3 metrics, I stopped obsessing over vanity metrics and started making more sales with less stress. So take a look at your data by pulling up your analytics for your website traffic, your email opt-in rates, and sales from checkout pages. Write down your site traffic, your email opt-ins, and sales over the past 3 months and get it all in front of you. From there, you can determine which metric you need to work on the most. If you're barely getting traffic, focus on creating more quality content that your ideal audience is searching for, doing collaborations with other creators who have your audience too, or even running targeted ads. Now, if you're getting traffic but little to no opt-ins, now it's time to investigate your lead magnet and your opt-in copy. Is it really compelling enough? And if you're getting steady traffic and a solid 2 to 5% plus email opt-in rate, but you're not making any sales, then it's time to reassess your sales page and email copy. Just by knowing these 3 metrics— monthly traffic, email opt-in, and sales— you can easily assess the health of your online business and see exactly where you need to focus on if you want it to grow. This brings me to the fourth productive habit that I got wrong, and fixing this one made my business so much more enjoyable on every level. Probably heard advice like, the more you learn, the more you'll earn. Read every book, join every mastermind, take every course, absorb everything that you can. And I was so in on this because I love learning. I'd buy course after course, join coaching programs, do deep dive trainings, thinking that I was being so productive, but I still wasn't making any real money. My head was so full of information, my notes stacked with ideas, and I couldn't really understand why my income wasn't changing. I'm learning all this amazing stuff that's going to transform my business, right? But then it hit me. I was too busy putting my time into learning more rather than applying what I learned. And when I stopped caring about being the smartest person in the room and just start implementing what I already knew, that's when everything changed. Instead of trying to duct tape 10 different frameworks from 10 different experts, I just focused on one that made the most sense to me at the time and gave it a 90-day test. In doing that, I was able to tangibly see which strategies actually worked for me and which ones And that's when I started seeing results because I was finally doing the work. Once I stopped hoarding my knowledge, my relationship with learning improved too. I wasn't anxious about falling behind anymore. I only learned what I needed to solve a specific problem, and that made the learning way more valuable. It's totally fine to study and learn. In fact, it's necessary. But there has to be a line between hiding behind learning and actually putting in the work. This brings me to the 5th productive habit that kept me under 6 figures. To grow faster, we often get told that we just need to put in more hours, hustle harder, wake up earlier, stay up later, sacrifice everything until you make it. But this advice kept me broke and tired. I worked hard, packed my schedule, said yes to every new opportunity because I was thinking that if I just grind more, I'll grow faster. The results were not matching my effort. Instead of making more money, I was burning out and stalling because I didn't have the energy left for the things that actually moved my business forward. Turns out that if you want to grow, you don't need more hours, you need smarter systems. You and I have a baseline of energy and focus that we need to run, just like a car needs fuel in the tank before it can go anywhere. And if you keep pushing, cutting into your rest, health or your creativity, you go into survival mode. Everything you do starts to feel heavier, harder, and slower. Grinding more hours only works to a certain extent. Then you just hit a plateau, or worse, you shut down completely. But here's the amazing thing. Your business can be set up in a way where it doesn't run out of fuel. By leveraging automations and systems, your coaching business can run 24/7, 365 without ever taking a break. Even when you step away from it, building a sustainable 6-figure-plus coaching business is a marathon. Not a sprint, but you have to set it up that way. If you're afraid to slow down because you think it's going to hurt your growth, don't be. Sometimes slowing down is the fastest way to speed up. As long as you are working on the right things 80% of the time, the things that attract clients and generate revenue, your business will grow faster than grinding ever could. Leverage is the name of the game. I wasted years of my life trying to hustle my way to six figures. I followed all the popular productivity advice, but it just left me exhausted and stuck. And maybe that's your case too, because doing more isn't what creates growth. Doing the right things in the right way does. If you want to learn how to build a scalable coaching business that runs without you, watch this video next and I'll show you how. If this video was helpful and insightful, please like it and share it with someone that you think would benefit. And if you have any questions at all or comments, please leave a comment down below. Take what you learned here, get out there, make something happen. I'll see you in the next one.