Can't Get Quality Leads? Try This!

If you want to have an online business— wait, just a business— you need to understand how to bring leads to that business that are interested in what you do or have to offer so that they can ultimately buy things from you. But when it comes to lead generation, many people struggle, just like the old version of me. When I started, I had no idea how to bring leads to my online business, and I kept coming from a place of getting. So I became obsessed with how to get leads so that I could grow my online business. I began watching videos, reading blog posts, listening to podcasts, and so on. Inside all that research, I read two books that made a huge impact in my ability to generate quality leads. The first was A Prosperous Coach. Inside of it, Rich Litvin shares that we don't get clients, we don't even attract clients. Instead, we create clients. Now, that book is for coaches about how to grow their coaching practices, but whether you're a coach or not, the same thing still applies to your business. The other book was The Go-Giver, and that book is all about giving in order to succeed in life and business. Today I'm going to show you how to apply these principles to your lead generation strategy so that you can make bigger impact while also growing your online business. Let's dive in. On this channel, we talk about how to turn your knowledge, skills, and expertise into a profitable and scalable online business so that you can work less and earn more money while also making a bigger impact. And to better help you with that, I want to give you my free guide that's going to walk you through how to sell what you know on autopilot in 5 simple steps. Inside this guide, I'll show you how to find your big profitable idea, who your target audience is and what they find valuable, how to build a business on generosity, the best type of digital product to build and how much to sell it for, and how to sell that digital product on autopilot 24/7 without ever paying for ads. To get your guide, just go to ProfitYourKnowledge.com/guide, or there's a link in the description as well. Now before we get too deep into this, do know that there are so many different ways that you could build an online business and apply different lead generation strategies, and that this is just one way, and it's been the best way that I have found personally. The way that we're gonna grow your online business is by creating binge-worthy evergreen content. Evergreen content is free searchable content that you put onto the internet for people to find. Think blogs, podcasts, and YouTube channels. And why it's such a powerful thing is because when you put up a YouTube video or a blog post or podcast, no one else is gonna take it down unless for some reason the whole entire internet just shut down. So it's far more sustainable than something like an Instagram post or a Facebook post or Twitter post, something that just goes up, people get to see it really quick, and then it disappears into the ether. You can have a video or blog post that you uploaded years ago and that is still generating traffic to you, assuming that it's a relevant piece of content. Evergreen content also helps you build trust and authority with your viewers because it does take work to actually build this kind of content. So if you are putting in that kind of work, people notice that and they appreciate you for it. And you're also seen as somebody who is truly generous for giving away great quality content. So how does this relate to getting hot, fresh, quality leads on the daily? Think about it this way: when you want to learn something, What do you do? You go to Google or YouTube. Right this second, billions of people are looking for answers to solutions on Google and YouTube, which are the two biggest search engines in the world. Shouldn't you be there? But no, people choose to post on Facebook and different social media platforms, and I see content that's really good, but they get one like or a couple comments and nothing is really happening with that content. But if they just turn that into a blog post or into a YouTube video and uploaded it, they could have a reliable content stream that can pull leads to them until they decide to take it down. Now when you're posting this content, what's important is to post great content, not lukewarm, not okay content, great content. So here's what makes great content. First off, it's original. Now a great book to read on being original for creative people is Steal Like an Artist by Austin Kleon. Inside that book, he shares that everything is basically already out there in the world. It's already been created. So how do we become original? Well, to sum it up, you wanna pull bits and pieces from many different sources and combine those bits pieces into one thing that is your own style. It's okay to copy when you copy from many different sources. That's how we become original. Great content is also actionable. So many people post content that's just surface level. For example, people will share with you, you need to create a system that will bring in leads, but they never show you what that system is. Actionable content would be somebody actually showing you step by step or explaining to you what that process or system is. Basically, when you make content, be more detail-oriented and don't hold back. Give people some insight or strategies that they can use that day to get real-world results, because when they apply those things that you mentioned and they actually get results, they are always going to be thinking about you and see you as an authority and trust that you are a legitimate resource for them. Another way is to use examples.

For example, I just explained to you how to create actionable content, and inside of that I said, like For example, people share with you, you need to create a system that will bring in leads, but they never show you what that system is.

Examples simplify an idea and help people understand things better. When people understand things, they have more clarity, which causes them to take more action. And another important thing is to always be consistent and stick to your niche. Pick a schedule that's going to work for you to upload regular weekly free content. If it is one time a week, maybe two times or three times, maybe even daily, whatever it is, make sure that you can actually stick with it. What can you realistically commit to with the time that you have for the long long haul. Don't do what I did where I tried to upload daily for a while, and honestly, I got very little traction with the posts that I was doing because I was thinking of quantity rather than quality. But evergreen content is a long game, and I'd much rather have a big database for people to go check out and to utilize that is quality content built up over time than just pumping out a bunch of okay lukewarm content. And when you're consistent with this over time, focusing on a core topic, you will eventually build up this massive database of quality content and people will find you. Now when people find you, the goal is to convert those people into leads, which leads me to my next point, which is always have a call to action. Effective content gets an email address, and then on the backend of the content, you can make sales through email. That's how small channels are able to make big money because they don't rely on AdSense. Through your content, you capture an email address, and through email, you build a relationship and you're able to make sales. As soon as somebody finds your content, they could be a paying customer within 30 minutes to an hour. And for some people, it'll take a couple days, weeks, months, or even years of watching your content, which is why you need to be consistent with uploading quality, regular content. So the real question is, how do we actually get that email address? By having a call to action, giving people clear instructions on the next logical step for them to take to dive deeper with you. This could be in the form of offering a guide like I did in the beginning of this video.

And to better help you with that, I want to give you my free guide. It's going to walk you through how to sell what you you know, on autopilot in 5 simple steps.

It could be to book a call with you or to consume an exclusive piece of content like some special workshop or podcast episode that you have that's not published anywhere else. Now, in order to get this free thing, they're going to have to give you their email address. Now, in terms of lead generation, think about what's happening here. People searched a specific topic, phrase, or answer to their problem or their question that they have. You showed up up in that content and you gave them some great quality content while also giving them a clear call to action to dive deeper with you. If you're consistent with that, eventually they will take you up on it. Maybe they'll watch a handful of videos by you. Maybe it'll be on that very first video, but you're always giving them a call to action to take some sort of action to dive deeper with you. This is something that so many people don't do in their content. They just post a video or some blog or podcast and they never at the beginning, middle, or end ever give somebody a call to action. Because your content is evergreen now, it'll always be out there to be searched, and it's always going to be discoverable for people. So always give a call to action. Now, I've spoken with many people about this, and they feel like they would be a nuisance if in every single video they keep saying like, download my guide or book a call with me, and they're afraid that they're gonna bother people and lose their audience. When what's true is the total opposite. When you offer that lead magnet, which is this free thing in exchange for their email address, see it as giving rather than getting. You're not getting their email address. You are giving them something awesome, and they do have to give you their email address in exchange for that thing. For example, my 5-step guide that I mentioned in the beginning of this, I told you that if you want to grow a knowledge business and sell what you know on autopilot in 5 simple steps, I want to help you out with that. To do that, I'm gonna give you this awesome guide, and trust me, it is awesome. Download it and check it out for yourself. Again, there's a link in the description. Create great content regularly, and eventually you're gonna build up this big database of awesome free content. And in Inside of every video, pitch your fucking lead magnet and see it as giving rather than getting. Like you're hooking this person up with something awesome that's going to help them accomplish their goal. But it has to be a great lead magnet that's actually going to convert. Oh, what was that? Oh, you want to know how to actually build a lead magnet? Well, that's exactly what I show you in this video right here. Take what you learned here, get out there, make epic free content around your expertise, and always pitch your lead magnet. I'll see you in the next one.

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