Create a High Converting Sales Page in Kajabi (Step-by-Step Tutorial)

Today I'm going to show you how to create an effective sales page using Kajabi. Whether you're selling an online course, an ebook, a coaching community, or private one-on-one coaching, this structure is going to work for any offer that you put out there. And Kajabi makes building your sales page incredibly easy. So once you're in your Kajabi dashboard, we're going to go over to website landing pages, and then we'll go up to new landing page. Then we'll go over to the sales section, click on view all, and you can look through the different templates that they have. Pick one that matches your kind of vibe. Some of them aren't set up in the best way, in my opinion. I think the one that has the easiest setup right off the bat is going to be Prosper. So we're gonna stick with this one, and this will be our baseline for creating our sales page. So I'm going to hit Get Started, and we will name this something related to your product. So the product that we're going to create, and I'll use for this example, is an online dating product called Magnetic Dating. So it teaches guys how to get more dates using apps and do it with confidence, date high-quality women, that kind of stuff. So what I'll say is, join Magnetic Dating today, and then we'll hit create. Now we're gonna go through every single aspect of building out a high-converting and high-quality sales page using Kajabi. So if you are a Kajabi member, I'd recommend you pull up your Kajabi account and let's do this together. Now, if you're not already a member of Kajabi, you can get a free 30-day trial when you use my link instead of the usual 14-day free trial. As a big thank you for using my link, I'm also gonna give you a course I made on how to earn your first $10,000 inside of Kajabi. I walk you through everything that I do in my business to run a 6-figure coaching business. On top of that, you also get a private one-on-one coaching session with me where we'll sit down, talk strategy, or help you with any of the tech side of things in your business with Kajabi. And I'll personally help you on a Zoom call to get more details and get signed up with your 30-day free trial. You can always go to ProfitYourKnowledge.com/Kajabi or also put it as the first link in the description. So right here we have this awesome sales page that is already mostly built for us. This is obviously a very like personal finance kind of theme, and that's totally fine because there's a lot of customization that you can do with this template or any of the other templates inside of Kajabi. So one thing I'm going to get rid of this little logo You could put your logo at the top, but the key with creating a sales page is we want to have right when they land on the page, they have enough information to decide if they want to either read more or just buy right now. Now looking at this, it— you have to scroll. Ideally, we don't want to have any kind of scrolling on our sales page right when they land on it. This is called the hero section. As you can see over here to the left, It says hero, and that is this top section. Okay, so we want to minimize the amount of stuff in here but keep what we really need. So I'll click on Prosper right here. I'm going to delete it because I don't think we need it. And down here also, we don't need to have this section, so I'm going to go down here and delete that. Now you can see that this already condensed the hero section a bit, so we don't need to have to scroll, but we do want to have that call to action. So the way that Kajabi works is you have these sections. Okay, like social proof or hero, and then you have sections inside of that section. So they're like sub-blocks in the big block, and that's what the image is. You can see it's highlighted right there. That's the text and then the video. So we want to add some content, and what we're going to add is a call to action right here because we want to have that, and it will say join magnetic Dating Now. And then you can choose the button action. So what do you want the button to actually do? Where do you want to point it to? What I'd recommend to keep things ultra simple right now is we want to click here. You can add in a URL. You can go to a specific checkout page for this product, or you can go to a section on this page. So we'll click on that, and these are all the different sections sections on the page, and we'll go down to pricing. So what happens is they're going to click on this button and it's gonna scroll down all the way to the pricing section, which I will show you right now. So we're gonna hit save, always hit save. I'll hit preview, and then you'll see we, we don't need to scroll right now. And then I'll hit join Magnetic Dating, it goes straight to the pricing section right down here. Alright, so that's what it looks like when I'm making sales pages or any kind of landing page, especially something that's more complex than just an opt-in page. I personally like to always have the preview open so I can see what it looks like. And, uh, when I make adjustments, I save and then I'll go to the preview and then refresh it. Uh, and that just kind of helps me make sure that it does look and feel the way that I want it to look and feel. When you're in the customization section, you can also go up here and see what this looks like on different devices. So mobile, very important. Most people are on their phones. You wanna see what this looks like, okay? Or the desktop or tablet's side view or vertical as well. Okay, so there's still a lot here. We wanna change the heading to something that is more obviously related to our product of magnetic dating. So the whole point is right when people land on the sales page, you want them to say like, this is the exact product, that's exactly what I want to do. So we wanna speak to the core benefit that our product is really delivering on. Now I've already written out some of this, so we're gonna have our headline and then our subheading down here. I'm gonna copy and paste that. Okay, so we can also change this. I'd recommend doing Heading 1, make sure it looks good. So confidently land dates with high-quality women. We'll say get a proven step-by-step method to meet, message, and date high-value women with ease. Sounds awesome. All right, right here we can add a video. You can also change the size of this as well. For the purpose of today, I'm not gonna use this. Basically what you can do with your video is a couple different options. You can just have a personal note from you that says something like, hey, thanks so much for clicking over to learn more about whatever your product is. You can go into your story, you can just keep it like super nonchalant and semi-scripted. Or you can just use your sales page and what we build, film the video last, use the sales page as your script, if you will. Alright, so it's not mandatory to have a video. I'm gonna just get rid of it just to keep things simple. So we wanna make sure that the button is big, that way it looks like this, okay? And then we can change up the image. Now if we do this, you can see that on mobile, we don't need to scroll, and that's a good thing. They can click on the button and it will take them straight down to the pricing page or the pricing section. So that's really good, and that's what we wanna optimize for. All right, now a couple things. We wanna change out the background here. So I'm simply going to click on the background, and then what I like to do is go into Canva, 'cause Canva's awesome, and I will have, you know, YouTube thumbnail, that's totally fine. So I wanna choose something that's related to dating or the outcome that these guys really want. So inside of Canva, we'll go down to photos and I'll type in like dating. So I think that this is a good one right here. She seems cute, you know, and it's kind of like from his perspective looking over at her. So this is awesome. I'm gonna click here, we'll go to download current page, done. Download. We'll go back over to Kajabi. Again, click on the background, and then we have to go over here to background. We can choose the background media type. So you could have a video, you could have none, which would just be like a color or something. That's kind of boring though. And then we can choose image. So we want it to be on image. If you did a video, you would add the video here. Image, we'll click here, upload a new file, and then we'll go over to bam. Upload the file. Already looking a lot better. And down here you can choose fixed background image. So just looks kind of clean. It kind of zoomed in a little bit, zoomed out. I kind of like this one with it not moving. You can also choose if you want to be more centered or at the bottom. I would say centered or probably top because I, I mean, talking about high-quality women, you want to see like the smile and shows more of her beauty. And then we can go to the background color right here, and we can choose if we want this to be darker or if we want it to be lighter. So I think we had it at 50 right there. So we'll hit 50. All right. Uh, we can also change the, the, uh, color button. Now you can obviously click on the button right here. We know where it's going to go. Button background color. We could choose like a red, something like that. Honestly, it's kind of weird, but I like the orange. So we're going to stick with the orange. Uh, I personally like to make the button size big. Just like big buttons make it really obvious. You can also make it outlined or solid. We want it to be really clear and obvious to click on the button, all right? And then, so I'm gonna go over here and hit save and we'll just double, triple check what this looks like going to mobile. It shows her, it shows the copy and the button and they can click on that right now and then they can join, which is awesome. Let me see actually what it looks like on medium. Over here. Yeah, it looks about the same, uh, the stack. Just want to make sure that the now look different, but no, just keep the button big. That's totally fine. Now another thing we can do is that we can change up the fonts or the colors as well. And this is something I like to do typically in the beginning. So we go over to all of our sections. We'll go up here to settings. You can change up the favicon, which is like the little, you know, when you go to YouTube in the tab, it says the little YouTube icon and then YouTube. So that's your favicon. The style guide is what we can also change. Your primary color, I'm just gonna stick with the orange. Button background color, we'll go orange. And then the button text color. So what this is going to do is make sure that any button you add is going to change to always be by default on that one color, which is really cool. You can also make sure that all your buttons are on large, alright? Might leave that off for now. You can also down here change out your fonts. So they have quite a few fonts that you can choose from. Personally, my font that I've always used and that I like is just Poppins. So I'll do Poppins for the heading and the text. You can also change the headline height, and that's basically the spacing between the, the words and the lines. I like to go heading font color, you know, body font color. I like to make it dark. Like black, so it's really easy to read personally. And you can also change based on the heading size that you use, what font or what size you want it to be. So down here on the body text, it can be a little small sometimes, so we can make it just a little bit bigger to make it a bit easier to read. You can go over to 24 as well. 20 is probably good, so it's something you can play with, but also mobile font sizes. So again, you want to make sure that your mobile font size also looks good and that it's very easy to read. Now you can see that now it's in Poppins, so it changed up, looks a little more fun and engaging, the kind of font. Okay, so it totally depends on what you're going for. Down here, if you've been featured in any sort of publications, you can add those in here. You could add some client testimonials as well. I'm just going to delete this section for now. And then right here, there is hope, you can create financial freedom. So it's kind of weak. Instead, what we're going to do is say something like, does this sound like you? And then I have some bullet points already made, so we're going to add those in here. Now, these checkmarks, you can't really change the color as easy as we would obviously like you to do. You do have to do a little bit of custom coding. If you go over to custom code, then you can read through and you'll be able to see like the bulleted arrows and that kind of stuff. So you would have to go through, change out the, the colors in here. You can leave them if you want it to be that green, or we can always delete them as well. Um, and we can just do some simple bullet points. Boom. You could also go to something like Emojipedia. And you can pick up a green check mark if you wanna do that just to add a bit more pop to it. So it'd be something like that. Alright, so this is really designed to relate to the person and make them feel like, yeah, that's exactly where I am. And then from there, we can use this next little section to go into your story. So I have a pre-written story right here that we're gonna use. and then we'll just plug that in. Okay, so to change up, if this ever happens to you, uh, Kajabi now— alright, so since it's all centered in the middle, we can highlight this. Kajabi now has this section where you can automatically change up the text or rewrite stuff inside of the box, which is really awesome, really convenient. So right here we want to go to alignment, and then we're going to go to align left. Okay, we can also make this box a little bit bigger. Kinda play with it, see what it looks like. 8's fine, think that'll be good. Okay, so this is your story, it's kinda the origin story of why you created this product and it relates to them, it's like, yeah, that's exactly where I was and then go into a little bit of your story. It doesn't make sense to have an enroll now 'cause we're kind of, you know, I like to call it primer copy, this copy at the top because it's priming them for your offer, it's getting them to say, man, I really want to know what this guy has to say or what he's going to kind of offer. So it's priming them, getting them ready for accepting this offer. Okay, so we related to them, we've gone into a bit of your story, and then we ended this with like, so I turned it into a simple repeatable system that any guy can follow. And then we're gonna go to an imagine 30 days from now. We'll click on that. We're gonna add some of these. So obviously we wanna use a picture that matches more of kind of the vibe that we're going for. So again, we'll go over to Canva. We're gonna choose another dating photo. I kind of like this one. Boom. I'm gonna say download. Okay. And then since we're using this orange, I personally think that having like a gray would look good for this background. Any blocks like this. So we'll go over to, you know, some dark kind of gray. It's a little too dark. We'll go over here. Yeah, looks pretty good. Okay, so we've related to them, shared our story, said imagine 30 days from now, and then we can introduce our product. So introducing magnetic dating. Okay, we will click here, make this a little bit longer so that text looks nice. I'm going to make this color— we'll stick with our orange. Introducing magnetic dating. Obviously, we want to find another picture that's kind of related to this, so I like this one. We'll have a little bit of copy just kind of covering what they're going to learn. In this quick little summary. So just really speaking to the benefits of what they're going to get. You know, these guys aren't thinking, oh, I want to take a course or I want to buy a coaching program. They're thinking, man, I just want to be able to confidently approach women or ask them on a date or know what to say to get them to actually respond to me. You know, these are the challenges that these guys have. So we're just speaking to that in every single piece of your sales page. Using images that they can relate to and make them feel connected, et cetera. Okay, what's included in the bootcamp? We're gonna say magnetic dating, and this is going to be another section breaking down each module. Now where you're breaking down the modules and what's included in each chapter or section of your program or your offer, that's great. People do like the features, they wanna know what's included, you know, how long is the program or the course, or the content, but more importantly, you wanna speak to the actual challenges that they have. It's about highlighting the benefits more than just the features. Features are important, but benefits are why those features matter, and that's what we really want to pay attention to, all right? So we're gonna add this in, make sure it's on brand with our little brand that we have. We're just gonna make all of these a little bit bigger so that they match. Okay, so I'm gonna save this, and then we can look through, and it already looks a lot more clean, professional. We change out some of the colors so it feels more on brand. And then right here, again, this is for you. Alright, so we put in some of our information right here. You're tired of swiping with no results and want real strategies that actually work. You know, speaking again to the benefits. We'll go over to background again. Again, I'm gonna change this to this lighter kind of background or this dark background. We'll change out our button. Go down here to call to action, still in this one section. And the button text color, we can see what that looks like with our orange. It looks okay. I'd rather keep this white, and we'll change the button background color. That looks better. See, the orange pops off the gray. And then section on this page, it's gonna go down to pricing, which is good. That's exactly what we want. And we'll change out this photo one more time. Now again, with the white, we can crop this a little bit so it fits a bit better, and that should look really nice. We'll hit save. Boom, looks awesome. Okay, we can even make this just a hair smaller. Yeah, that looks better. Cool, we'll looking clean. This section right here is a, you know, it's a picture of you like, hey, who am I? We already explained that, so I don't think that we really need this. Instead, what I think would be much better is if we just got rid of that, left these, but we're gonna add some text. And we'll add a text block and we will say, what real guys are saying about magnetic dating. And we'll say something like, okay, so we wanna make sure all this, we highlight it, go to formats, aligned, alignment, and then we go to center. We want to make sure this is probably like, yeah, let's make it a 9. Okay, in terms of the length, so this looks good. Don't just take my word for it. We'll add in some of our testimonials. Now we have the little quotation mark here. You could do this by going into Canva, creating another quotation mark sort of thing. Image style, I'm just going to get rid of this because that's a whole thing to change it. You know, you want to build out your sales page fast. So I'm gonna leave these, not crazy important for me to have to do this. And just like that, we have a little testimonial section, which looks great. Okay, right here we can do a countdown timer. You'd have to create an event. I'm not going to get into that. So we're just going to delete this. It looks fine as is. We're going to change out this text to make sure it's all fitting in with our orange and our theme and our brand colors. So right here, we'll keep it really clear and just say join Magnetic Dating today. Underneath we can say pick a plan that works. Okay, so we can leave our payment plan. Instead of register now, we'll say buy now. Really clear. Okay, and then right here we have our money-back guarantee. I get a question all the time, which is should I have a money-back guarantee? And the simple answer is yes, have a money-back guarantee. People are so concerned, what if people steal my content and stuff? Like that might happen, okay? In raw honesty, just people can do that, unfortunately. The key is to make your money-back guarantee really clear so that they fully understand how they can actually get their money back. And don't make them feel like they have to jump through hoops to get their money back, but make it clear that you have to actually try out this course. That's something I like to do is like, look, test out the content, watch it. Let me see that you've actually consumed some of the content instead of just like bought it, let it sit on the shelf and didn't do anything. Really give it a chance because Ideally, you know, with a money-back guarantee, you either get the result that I'm saying you're going to get because your sales page is a promise you're making to your audience. You can either get this result by using this program and getting my help, or if you genuinely tested it and didn't work for you, I will give you your money back. And that is fair. Okay, so I have this written out, essentially explains everything that I had just mentioned. So again, We're going to change up the alignment, put it over to the left. Okay, right here I'm going to add some content. This is going to be our FAQ section. So we'll go to text and I'm going to say, we want to make sure that it is centered. So we'll go to alignment and, uh, 9 is usually a good length for the box here just to make sure that it doesn't get chopped off, you know, if it's too short. And, uh, we try and move it, it's not going to be stacked properly. So that's why we want to make sure that the box is long enough. Okay. And we can click here, plug in any of our frequently asked questions. Even if I'm not great with women, great question. Click there. Um, we can right here add our answers and all that stuff. So the heading is the question and then the body is the answer that we have. Down here you have icon, so we can choose a plus, which is off to the side over here, or you can do an arrow. Now icon color, you can't see it right now, but if we go orange, which is our brand color, now you can see right there. So we can do a plus sign or the arrow. Kinda like the plus, all right? Do I need to be good looking to make this work? Okay, so we'll do this with each one of our Frequently asked questions. Okay, so we have our frequently asked questions. Make sure that they are actually frequently asked questions and just answer them honestly and concisely. That is the key with FAQ sections, okay? You also ideally wanna be addressing these concerns because that is addressing the objections that they have. And when you give 'em a straightforward, clear answer, it helps 'em actually make the decision, okay? So we'll go back to our sections. It's already looking great and we'll do a final preview here in just a moment. But down here I wanna add another section. And this other section is going to be a text block. And this is something that is really good to have. It is a one last thing. And it's pretty much just a loving gut check to let these guys know like, look, if you don't do this, if you don't take action or change something, your life is not going to be very fun. Essentially, that's what we're saying. Okay, so it's kind of just giving them a reality check, which is a great way to think about it. So put on Heading 2, this is it. Like, if nothing changes, nothing changes. You can either purchase this course and get an awesome girl and really learn something new and try this and pursue this and you're going to be successful, or you can just blow this off and go back to what you've been doing, which clearly hasn't been working very well. Okay, so you want to articulate that to this guy. Or to your audience and really hit that message home. And one thing I would say is I would add for the content, we can just click on the background, you'll see text. We do wanna add another call to action that says, okay, and then for the action, again, keep it simple, point to a section on the page. We're gonna go up to pricing and then the button, see how it's already orange? That's awesome, so we'll make it large and a little bit wider. There we go. Bam, okay? We'll hit save. Now, this is what our page looked like before with Prosper and this one template. Now we hit refresh and we can see the work that we've done live, which I think is awesome. Wow, what a difference. Now already I think that this could be a little bit wider at the top, so I'm going to make it Little bit wider, that looks good. Mm, boom, that looks good. It's a straight shot. The 9 looked a little too cut off. Yeah, see how it had the word down here? And we're gonna hit save. We'll go over here. Confidently land dates with high-quality women. Join Magnetic Dating now. Click on that, goes straight over to the different pricing options that they have. Awesome. Okay, does this sound like you? How I finally started dating women I actually wanted. Go into your story a little bit. Imagine 30 days from now. Introducing Magnetic Dating. Okay, already looks awesome. And these are the key building blocks to having an effective sales page. Okay, so this is how you build a sales page in Kajabi. Makes it really fast. I would say the most important thing is you writing good copy. You can have the best templates, the best design in the world, but if you don't know how to write good copy or articulate a message in a way that really resonates with your people, speak to the benefits rather than just the features, all that kind of stuff, then your page isn't really gonna sell. So knowing what we covered here is really big because it does give you the building blocks of a great sales page and you've seen it in action. So if you wanna learn how to write killer copy that actually converts on your sales page or landing pages, check out this video. And I'll give you 20 of my best copywriting tips in just 6 minutes. If you have any questions about your offer or your Kajabi sales page, let me know in a comment below. Other than that, take what you learned here, get out there, make something happen. I'll see you in the next one.