James Allen walks through a three-part Google Doc framework for researching your course audience before you build it: pains and frustrations, hopes and dreams, objections and barriers. Collect insights in each section until you spot the one to three problems that keep coming up. Design your course around those recurring pain points.
The first thing we want to do in terms of customer research is create a customer research document. Open up a Google Doc. That's what I like to use. Make sure it's easily accessible. Break it up into 3 separate sections. Pains, challenges, and frustrations, category 1. Hopes, dreams, and desires, category 2. Objections, barriers, and uncertainties, category number 3. Anything interesting you find, put inside the matching category. So in our customer research, we want to find a big specific problem that we can solve. Look for the top 1 to 3 things or topics that keep coming up. The more research you do, the more you're going to find these trends that are going to be the best result or problem that you can solve for these people and create into a course.
