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James Allen says write like you talk, read your copy out loud to catch when it loses you, and keep editing instead of settling for the first draft. If you're bored reading it, your audience will be too.
James Allen says write like you talk, read your copy out loud to catch when it loses you, and keep editing instead of settling for the first draft. If you're bored reading it, your audience will be too.
Write the way that you speak, and the best way to test is just to read what you wrote out loud. When I review people's sales copy, I will read their sales copy out loud. It doesn't sound like them. Even thinking of my own sales copy, I'll write out some stuff and I'm like, oh, this is great. And I start reading it out loud and I'm like, what am I doing? If you're losing interest or falling asleep or eyes glazing over with your own copy, it's going to be 10 times worse when somebody else that's a client who doesn't know you starts reading it. What a lot of people do is they just do like, oh, one and done, I'm that good. That's not the case. If you're getting into it, and if you're not, then you just need to go through and edit it.
