0:43
James Allen argues email lists beat social media for reaching your audience. Platforms like MySpace, Facebook, and Instagram change or vanish. Email is direct access you actually own.
James Allen argues email lists beat social media for reaching your audience. Platforms like MySpace, Facebook, and Instagram change or vanish. Email is direct access you actually own.
And if you read any book about marketing or sales in the internet space, everybody talks about growing your email list, nurturing your email list. It's all in the list. Why? You own your list. Social media platforms come and go. MySpace was a thing and then it disappeared and then it became Facebook. But then if you had an audience on MySpace and you were doing business stuff, you'd have to start building your audience on Facebook. Now it's like renting online space on social media. I feel it's not as reliable because you put up a piece of content and it gets lost in the feed. The biggest thing to understand is that you own your email list. If Facebook falls apart, Instagram falls apart, TikTok falls apart, you never know what's going to happen in the online world. So focus on building an email list. The biggest understanding is that you own the list.
