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James Allen explains how to add emojis to email subject lines to boost open rates. Mac users can right-click and select emoji; others can copy from Emojipedia. Most marketers skip emojis, so they make your email stand out in crowded inboxes.

James Allen explains how to add emojis to email subject lines to boost open rates. Mac users can right-click and select emoji; others can copy from Emojipedia. Most marketers skip emojis, so they make your email stand out in crowded inboxes.
Something I love to do and that I started pretty recently, and it's actually really helped with my email open rates, is to use emojis. If you're on a Mac or an Apple computer, you can just right-click in the search bar or in the subject line bar and it'll say Select Emoji, and then you can click there and you can pick whatever emoji you want to use. If you don't have a Mac, you can always just check out Emojipedia, emojipedia.com, and you can literally type in any emoji you want to use. Most people don't use emojis in their subject lines. If you look at like a wall of different emails that people have inside their inbox, it's hard to stand out. So if you add emoji. That's just something that separates your email subject line from everybody else's.