James Allen argues your best business idea solves a problem you're passionate about. If you feel the need to fix something, others do too. You don't need to be an expert at the summit, just one rung higher than the people you're helping.
Your perfect business idea lies in your ability to fall in love with a problem that lots of people face and specifically fall in love with solving a problem that lots of people face. Because chances are, again, if you feel it, other people are feeling that as well. They want to solve that problem as well. And if you've climbed the mountain yourself or even you're climbing the mountain yourself, you can help people that are right behind you. You just need to be one rung higher or one step further than the person behind you. That's really it. You don't need to be at the top of the mountain to help someone else.
