James Allen argues for evergreen content like YouTube videos and blog posts as permanent marketing assets. Each piece keeps working indefinitely, multiplying your reach over time. Promote a lead magnet consistently across this library and it works like an employee, delivering new leads while adding value for your audience.
My favorite form of content is evergreen content, and that's things like YouTube, blog posts, podcasts. I put up a YouTube video or podcast like this that goes up forever until I decide to take it down. It's a free way to market. You don't got to pay for ads. And the beautiful thing is that because it's evergreen, every time you create a piece of content, it multiplies you, it multiplies your time. And if you're always promoting your lead magnet, now you have this employee that is adding value to people and bringing leads to your business. Mm-hmm.
