Give Me 10 Minutes and I’ll DOUBLE Your Coaching Prices

What if the only thing holding you back from $10K months in your coaching business was your pricing? It took me years to finally double my prices as a coach, but once I did, $10K months started feeling easy. I was seen as more credible. I attracted higher quality clients and they started getting way better results. I've also helped dozens of coaches raise their prices and finally start charging what they're worth. So in this video, I'm going to show you how to position your offer so higher prices feel obvious, how to raise your rates without losing clients or causing drama, and the exact 10-minute exercise I use to help my clients confidently double their prices on the spot. And if you're serious about raising your prices but you're not sure how to consistently attract clients who would actually pay them, I put together a curated list of 15 proven ways to find your next high-ticket coaching client. Inside, I'll show you how to consistently get in front of potential clients and exactly what to say to get them on a sales call. This is my gift to you. It's totally free and you can grab it at profityourknowledge.com/clients or click the first link in the description and it's yours. So let's talk about why most coaches stay underpriced. When I first started coaching, I charged $2,400 for my signature coaching program and I remember thinking if I could charge $5,000 one day, that would mean that I've made it. But every time I thought about actually raising my price, I freeze up with doubt. What if I'm not good enough? What if people say no? What if I raise it and no one ever buys from me again? So I stayed stuck undercharging and overdelivering for years. Eventually, I got tired of playing small and I decided to just test it one day. So I doubled my price to $5,000. I felt sick to my stomach and I was sure that people would push back, but they didn't. They just paid me. And they didn't just pay, they showed up more, respected the process, and got better results. After a few years at that price point, I started dreaming of having a $10,000 signature coaching program. And sure enough, all those same fears came rushing back. But this time I had receipts. I'd helped coaches double, triple, or even 6x their investment in my coaching. One of my clients, Justin, went from making $37,000 per month with his team to $1.2 million in a single month after working together. That's when I thought, man, if they're making $30,000, $50,000, or even $1 million from a $5,000 investment, Why wouldn't I charge more? So I doubled my price again to $10,000. Now this time there was more hesitation, but people still paid. And that's when it finally clicked for me. Your price isn't just about the time you spend, it's about the transformation that you deliver. Looking back, I left tens of thousands of dollars on the table, not because my offer wasn't good enough, but because I didn't believe it was worth more. And that's the trap that most coaches fall into. They blame the market, the economy, or their niche. But 9 times out of 10, what's keeping you underpriced is your lack of belief in what you offer. So to change this, we need to justify charging higher prices. But how do you do that? I pay $200 a month for my gym membership, and some people think I'm crazy for doing that. It's a CrossFit gym in California called Body English, and it is stellar. Follow them on Instagram. The equipment is top tier, the programming is amazing, the coaching is second to none, and all I have to do is show up, follow the plan, and I'm in the best shape of my life. Could I go to Planet Fitness for $15 per month? Sure, but I'd be on my own with no structure, no coaching, no accountability, and I'd also probably go half as often and definitely wouldn't get the same results. So that $200 price point doesn't push me away, it pulls me in because when I pay more, I expect more, not just from the gym, but from myself. I show up consistently and get better results because of it. Your coaching is no different. When your price is higher, it raises your perceived value. It sends a signal that this is premium, This is serious and this works, and that attracts higher quality people who are actually committed to doing the work. But the key thing you need to understand is this: clients aren't paying for your time, they're investing in the transformation. If your coaching helps somebody reclaim 10 hours a week, land more clients, lose the weight they've been struggling with for years, or finally get the partner of their dreams, what's that actually worth? Definitely more than most coaches are charging. And there's research to back this stuff up. Clients who invest more financially are more committed to the process, and when they're more committed, they show up stronger. You get to pour more energy into fewer people and together you create better results. So everybody wins. I'd rather have 5 high-commitment clients that I could really pour into than 20 low-paying ones that makes me feel like I'm herding cats. Unless you're a cat person, you're into that. Now, what if you already have clients and you're worried that raising your prices will cause drama or push them away? I remember when I first doubled my prices from $2,400 to $5,000. I had a few clients I'd been working with for a while. We had a great relationship and they were getting solid results. When I let them know that I was doubling my rates, I got mixed reactions. Some were genuinely happy for me and they even encouraged it and told me that I was long overdue for this increase. But others felt a little intimidated and it wasn't because they didn't see the value, but because $5,000 just felt like a big leap. And that's when I realized something really important about raising your prices. You can raise your rates without losing the clients you care about if you do it with respect and intention. Here are two ways to approach it. Option number one, you simply just let them know that your prices are going up. Obviously you give them context. Maybe your process has improved, you're getting better results for people, you've invested in support like a VA or a team, maybe you've upgraded your tools and equipment, or maybe your pregnant wife is having triplets and things are getting real. When their current engagement ends, they'll pay the new rate if they want to continue. Now personally, I don't love this option because the truth is I would not be the coach I am today without the people who took a chance on me early on. So I wanna take care of those people. And this brings me to the James Approved Option 2. This is where you let your clients know that yes, your prices are going up. But if they stay with you, they're locked into their current rate. They're grandfathered in. If they pause or stop working with you and then come back 6 months later, then they'll pay the new rate. But if they stay, nothing changes. This encourages long-term relationships. It rewards loyalty and it gives people a reason to stick around. Now, you could also choose to keep all current clients at their original price forever, even if they left for 6 months and came back, and you would only raise rates for new people, and that's totally fine too. Either way, it comes down to having an honest conversation, standing behind the value that you bring, and deciding what just feels right for you and your business. Regardless, I will say this with confidence: if you're delivering real transformation, you're already not charging enough. So by now, I hope it's clear that you should be raising your prices, but how do you actually do it? Here's a simple exercise I walk my private clients through that helps them double their prices in just 10 minutes. Kalika came to me with a 6-month coaching package where she would help her clients find and fix the bottlenecks in their businesses to grow their income and work fewer hours. She was was helping her clients get back 10 to 20 hours a week consistently. One of her clients went from working 30+ hours a week on back-to-back Zoom calls to only doing one call a week, and she was making more money than ever before. But here's the part that blew me away: Kalika was only charging $3,000 for this. Right away, I told her, you need to raise your prices. And she agreed, but she needed to feel confident doing it. So I walked her through a simple exercise that I use with all of my private clients, and it goes like this. Here are 3 questions I want you to think about as we do this. What is included in your offer? What results do each piece of your offer deliver and what is the dollar value of those results? So let's say that your coaching program is 6 months. If you just sold me the Zoom meetings for that 6 months, how much would you charge me? Now, before you underplay yourself, keep in mind all of your past investments, the time you've spent into reading, video watching, courses, certification, years of mistakes, trial and error, honing your craft, etc. Don't be modest. After that, include any courses, worksheets, SOPs, or resources that you've created and add the price that each one of those sells for individually. So for example, if you're giving them access to your course that sells on its own for $497, write that price next to that item. If you offer something like Voxer or Slack communication between calls, add that in with the price that you would sell it for on its own. After you've listed each item with a price next to it, you're going to calculate the total value. Here's what we came up with for Kalika's value stack. One of the first things that Kalika does in this 6-month program is do a business operations audit to find your bottlenecks, and this typically frees up 5 to 20 20 hours a week for business owners. She priced this at $1,500. She also does a full marketing strategy audit to find the most efficient marketing strategy for you that you're going to actually enjoy and that's going to help you grow your business. She decided to price that at $1,250. In Kalika's coaching program, she also gives you her best tech stack and tool recommendations to eliminate hours of research, and she valued that at $2,500. She also helps you hire a VA and give you SOPs to set up and offload tedious tasks quickly. She decided on $3,000 for that item. You also get 24/7 Voxer access for questions and support between calls from Kalika anytime you need. That's a $5,000 value. Custom Loom videos to guide tool setup and execution for your unique business, $1,500 value. You get collaborative documents to stay organized and on track. That's a $750 value. You also get bi-weekly one-to-one Zoom implementation sessions where you build everything together with Kalika, and this is priced at $5,000 on its own. And you get a guarantee where Kalika stays working with you until your system is fully built, actively growing your business, and saving you time. Quite frankly, that's priceless. So we added all this up. Kalika's total value in her coaching program came out to $20,500, and she was charging $3,000 for this. Instantly, Kalika could feel the disconnect and more importantly, the opportunity. So we restructured her offer into two tiers. First, a 3-month sprint for $5,000 that focuses on one major breakthrough area. And then second was the big package, a full 6-month result the results-based package for $10,000 with the guarantee and everything included. And just a few weeks later, she signed her first client at double her old rate. Way to go, Kalika. And remember, she didn't add anything new to her offer. She just saw the value clearly and she owned it. As long as the value is at least double what you're charging, you're good. So if you've been wondering whether you're charging the right price, you're probably already offering way more than what you think. You don't need to add more stuff to raise your prices. You just need to see the value own the value and stand behind it. And once you do, you'll stop selling your time and start charging for the transformation that you deliver. Raising your rates and coaching people privately is one of the fastest ways to make money as a coach. But if you want to grow a 6-figure-plus coaching business in less time, you need to start thinking differently and set your business up so it can scale without you working 24/7. Watch this video next and I'll break down how to build a scalable coaching business step by step. If you have any questions or takeaways from this, please leave them down in a comment below and I'm happy to answer them. If you thought this was helpful, please give it a like and share. It definitely helps with me growing this YouTube channel. And as always, take what you learned here, get out there, make something happen. I'll see you in the next one.