James Allen says creators should teach the complete why, what, and how instead of gatekeeping. Give away free, results-driven content on weight loss, business, or relationships. People return to creators who deliver full value and become paying customers.
Give all your secrets away. What a lot of people do is they want to teach the what, sell the how. Now, what I encourage you to do is to teach the why, the what, and the how. Teach it all. Don't withhold information, the good stuff, because people will be able to watch your free content without ever paying you a dime. Then they go implement it and they're like, I didn't even pay this person anything and I'm already getting results. I've already lost 10 pounds. I've already started my online business. I've already deepened my relationship with my spouse. And if you can do that in every single piece of content, people are going to want to keep coming back. They're going to fall in love with you and you are going to be their go-to resource.
