James Allen breaks down good clickbait, which hooks you and delivers, versus bad clickbait, which promises something then switches to unrelated content. YouTube's algorithm shift from counting views to measuring watch time changed what actually works.
Clickbait isn't necessarily a bad thing. There's a way to do it ethically. Good clickbait is where it's intriguing. The title or the subject line causes curiosity and it grabs attention, but it also delivers on the content. It's all congruent. Bad clickbait is where it's intriguing, it's attention grabbing, it causes curiosity, but it doesn't deliver on the content. When YouTube was first getting big, they basically ranked videos on views. So YouTube caught on to this and switched it over to watch time. So now it's more about how long people are actually watching your videos for. People were using clickbait to actually just get more clicks, really, and just ramp up the amount of clicks that they were getting. You click on a video and then it switches over to this guy like dancing. It's like, never going to let you up. That is an example of bad clickbait.
