James Allen says the easiest way to build an email list is a lead magnet: a one-page checklist, short guide, workshop, or private podcast episode that solves a specific problem. People give you their email to access it, and you funnel all your traffic there.
How do you actually get these people onto your email list? I struggled with this for so long and I would read books and people said, oh, you got to build your list, build your list, build your list. But I had no idea how to do it. The best way to make sure that your leads are qualified is to create a lead magnet that speaks to a desire that they have. So a great lead magnet is something that this person can implement that day. It could literally be a one-page PDF checklist. It could be a short guide like the one that I have. You can also do an exclusive workshop or a podcast episode where the only way that they can access this private information or resource is by giving you their email address. They're qualifying themselves, and everything should be pointing towards your lead magnet to capture an email address.
