James Allen creates one long-form YouTube video, records it as a podcast for major platforms, and turns the outline into a blog post. Publishing the same core material on three channels generates multiple traffic streams back to his website without making entirely new content for each platform.
Evergreen content. If you don't know, it's just sustainable, searchable, shareable content. So think blog posts, YouTube videos, or even podcasts. So what I do is I focus on all three. I make a long-form YouTube video, but I also record the same audio file, upload it up to my podcast, which gets distributed on every major platform. I also convert the outline that I create for my content for the same YouTube video and podcast episode, and then I write up a short blog post. So I'm on all three of these, and that's how I'm able to have multiple streams of traffic coming in and it's all pointing to my website.
