How to Build Your Email List & Lead Magnet in Kajabi

Today I'm going to walk you through how to build your email list using lead magnets inside of Kajabi and show you just how easy Kajabi makes it for us as creators to build our email list on autopilot using their funnel feature that they have inside of the software. That way, all you have to do is create compelling content that your audience is already looking for and just point them over to your website. If you want to take advantage of a free 30-day trial of Kajabi to play with the platform yourself, you can use my link profit yourknowledge.com/kajabi. This is an affiliate link, so I get a small percentage of your investment in Kajabi, but there's no extra cost to you compared to if you went through Kajabi's website yourself. All this does is simply support me and this channel for referring someone to Kajabi. But when you sign up with my link, I'm going to give you instant access to a course I created called Kajabi Kickstart, which is going to help you set up and launch your online business with Kajabi in that first 30 days. On top of that, when you're inside of Kajabi Kickstart, you will have access to a free 45-minute coaching session with me where you and I both get to deep dive into your Kajabi account, and I will be there to answer any questions you have about Kajabi marketing or even making your first sale with the platform. All this is free, and you can get instant access by going to profityourknowledge.com/kajabi or clicking the link down in the description. Without further ado, let's dive into Kajabi. To do this, we're going to go down to the marketing tab, and then we'll go over to funnels. From here, you'll be able to create your first funnel. Just click get started. What you're going to get with the freebie funnel is an opt-in page, which is the squeeze page where people put in their email, one email to deliver whatever your freebie is, and it's automated already. Just by building out this funnel, and then it's gonna transfer them to a thank you page. Okay, so this is what we're gonna do first and foremost. We just go down to create funnel, and we can call this My Sweet Mini Course. Cool, cool. And then here is where your PDF comes in, so this is your lead magnet ideally, or this is your freebie, whatever you wanna call it, it's the same thing. My current one that I use most, I have a handful of them, but the one that converts the most for me and I promote the most is my Earn Your First $500 per Month of Passive Income in 5 Simple Steps. So what a lead magnet is, is basically just something free that you give people that's valuable to them and a good resource in exchange for their email address. When they pick up the lead magnet, now they're on your email list, and inside of Kajabi you have an email list. It stores your email list and you can send emails and all that stuff. But this is like how you get people onto your email list, okay? So I build mine, every one that I have, inside of Google Docs, okay? And this design, if you're curious, I built this inside of Canva. There's a bunch of videos on YouTube you can watch, but if you go to Canva, you can pick out a basically like the right shape. It's just like a piece of paper or like a flyer format, and you just click on that and then go to templates, and there are a ton of different templates. And I literally just put in the, the copy right here, added my picture, change the background image, and it's all just like plug and play. Very, very easy. Downloaded it and then I put it inside of this guide. So I'm gonna link this guide down below, and you can kind of just create your own lead magnet based off of this guide. That's what I'd recommend for whatever your offer is. Don't copy it verbatim, obviously. But make it your own. Okay, what I like to do is the first page I do an introduction. I put my logo at the bottom of every page, and then step 1 out of the 5 steps— each step is one page, and it's just very skimmable, very easy to read, and very actionable. The bullet points are just action steps really, because that's what I promise with this guide. I even link to a couple of different videos that they can watch, just click right here and then people can click on that, watch video to learn a little bit more if they want, and it's just a valuable resource, okay? Again, my logo at the bottom of every page, each step is one page. So again, I will put this down below, read through it, make it your own, and kind of use it just as an inspirational piece of resource, I guess, to go off of to make your own. Once you have built it all out, you'll go to File and then Download and then PDF Document, and that will give you this document. And then you can go up here, um, you can, you can either just download it or you can click Share. Kind of depends if you want like a, an actual link for it, uh, depending on where you're putting your lead magnet. Okay, but we want to add this as a download, so we'll go to My Device, Downloads. And then lead magnet. Cool, cool. Okay, so now my PDF lead magnet is in there. Go to create funnel. Just take a second to build this out for us. It's attaching the download again. It's building all of our pages and everything for us. And this is what it comes up with. And what's cool about the funnel is that we can add an offer. Once you start building out your product, you can add a page which can be your sales page too. You can add all of this stuff to this funnel and just build off of it, which is pretty amazing. Okay, so we're gonna start by clicking opt-in. And with people, this is the page that we want to send people to. So the way that we build our email list is by creating content online that our audience is searching for and that they can relate to and that's valuable for them. And then we want to point them to this page. So what I like to do is just use this one little page. I click here and I just get rid of this. Document, and then you can fill in all of this stuff. Just make sure that your copy is compelling to your audience and that speaks to the desires that they have. Your lead magnet— the most simple way I can explain it is that you understand the most common pressing problem that your audience is facing, and then you provide a quick solution to solve that problem. Okay, and that's where your lead magnet is. A great example is a friend and coach of mine named Greg Faxon. Greg Faxon is a business coach that helps coaches fill up their client roster, get more clients basically. And one of the biggest problems that coaches have is where do I find clients? How do I find clients? My first client or my next client, how does that work? Where, where am I supposed to look? So Greg knows this by working with coaches and he created a guide, a freebie that's like 2 or 3 pages long. It's not extensive. But it's 21 Ways to Find Potential Clients. So if you're a coach and you're like, how do I find clients? And you land on Greg's blog and you see the value that he's giving you, and then he promotes this 21 Ways to Find Potential Clients, you're gonna pick it up because you're like, oh, what? How, like, 21 ways? That's crazy. And then you pick it up because you're intrigued. Okay, so that's the power of a lead magnet. And then when you pick that up, you're obviously on his email list. Okay, so you just need to make sure that what you're writing here is compelling to your audience and that your lead magnet, the offer alone, is valuable enough for your audience where it's not a nice-to-have, it's a must-have. And then in here, uh, we are gonna have to go over to edit your forms. You can just leave it as your name and email. I like to just do email. That's kind of my personal preference. But you can go to Get It Now, you can change this, you can say, you know, Download Guide. And you can change this entire design and everything. Mine looks like this. I just made a more of a white kind of background, put the computer because it relates to my offer, and I just say free PDF download. Download this 5-step action guide to create your first $500 per month of online passive income. Just tell us where to send it. And I put my email, or I have them put their email. I don't do the name, I just keep things simple. It's less stuff to fill out. And then download action guide. What I like to say is, by opting in, you will receive exclusive free content and offers from Profit Your Knowledge. Basically means you're gonna be on my email list. It's good to do that, to let people know. It's called being GDPR compliant, but it's really— it can be that simple. It's just, it's being transparent, saying you're gonna be on my email list, I will send you free content, I'm also gonna send you some offers from here and there, okay, so just so you know. And then it lets people know, it's just kind of etiquette more than anything. Like right here it says we won't send spam, unsubscribe at any time, okay, so this is my version of saying that. And in here if you want to change the background image, you can go down to click image, you can pick one, I like to use Canva, I get all my stock images from Canva, and just add a new file and you can change all of that stuff. Okay, what matters more than anything is that the copy is compelling and that the offer, your lead magnet, is compelling. It's solving the burning consistent pain that your audience is facing, or the majority of people are facing. Alright, and then if you want to get like on my lead magnet, I have profityourknowledge.com/guide. If you end up creating your own 5-step guide, to get that link where it has your website and then /guide, you're gonna want to go to details. We need to save it. Save everything in Kajabi, by the way. Okay, so we'll go to details, and you can create the title. So mine says earn your first $500 per month of passive income. It just explains what the benefit of the lead magnet is. And then opt-in. So what I did was just switch that to guide, and then this is the link that you'll copy and you will send to people or tell people to go. That's the link you're gonna direct people to, to land on your Funnel. Okay, make sure you save everything. Funnel overview, and then we have the one email. So your funnel already created all this for you. You have your opt-in page all built out, and then you're gonna have your welcome email. If you click on that, you want to make sure that it's on day zero. So as soon as I opt in to pick up the lead magnet from you, you want to make sure that it gets delivered to me right then and there. It even says this email is sent immediately after someone subscribes to your email sequence, and then if you go to 1, it's 1 day after, and you can choose the time and all that stuff, okay? Right now in the beginning doesn't really apply to that, it's going to apply later on when we get to actually selling your product, okay? But for right now, just make sure this is on 0. The internal title is something that only you see, so just use a reference, welcome works fine. And then this is the actual subject line, so I just like to say like, here's your 5-step guide, cool? And then you can write your message. What I like to say is something along the lines of, hey, like, thanks for opting in, or thanks for joining the family, here's your guide. And I give them their guide right away, and then underneath that I like to say if you I'm gonna be creating content every single week and I wanna make sure that this content is the best content that I can for you. So to make sure that it is the best curated content for you, I'd love for you to answer this question. And you can say, what is your biggest struggle when it comes to blank? Okay, so for me I would say, what's your biggest struggle when it comes to starting your online business or building your online business? That's what I would write. But if you're a fitness instructor, you can say, what's your biggest struggle when it comes to losing weight? Or when it comes to getting your dream physique? Okay, so that's what a great kind of a template, I guess. You can say like, it would be like a thank you, and then here's your guide. What's your biggest challenge with blank. Alright, so that's essentially, and then you can say, thanks James, or even better, excited to hear from you, James. Cool, like very simple, and what's gonna happen is every time people opt in, they're gonna see this email, and then people are going to respond to it. Not everybody will, but people will, and then you're gonna learn more about your audience as well, which means you can create better lead magnets, you can create better products down the road just by having a simple automated email just like this. To make sure that they get their guide, you're gonna wanna go to your download that you have. I like to use the PDF, not the actual like written version or the editing version. I make sure that it's a PDF and I upload that to my Google Drive and I go to the three dots, click share, and then make sure this is set to anyone with the link, click copy link, and then I highlight like here's your guide, click here, and then now when people get this email they'll be able to click that guide. You can change the button color and all that stuff. Right here, if I can click the button. Cool, so that's about it. From here, I mean, obviously this is just a rough template, but this is essentially what you're going to say in your message, right? I think you get it. Click save, and then we'll go to the funnel overview. So now what happens is we have your squeeze page. You can build it out, make sure it's a compelling message. As soon as they opt in, they're gonna get their guide just like you promised. And as soon as people basically fill out this form, it's gonna send this email but take them straight to the thank you page. And on the thank you page, this is where you can either have the download now, so you can put your PDF in here. What I like to do is send them the email and then have that as the download for them. So this is include CTA, and I, I want to say something like, check your email for your Download. Okay, and what's cool about the thank you page is that people don't realize this is the most underused piece of internet real estate that we have as online creators and business owners. Everybody that opts in is going to see your thank you page. Not everybody, when you have an email sequence and sales page and stuff, it's more advanced or sophisticated. Not everybody's gonna see all of your emails. People's inboxes are busy. And that's just what it is, okay, that's just how the world is. But every single person that opts into this page to get your lead magnet is going to see this thank you page. So down the road when you get your product built, you can point people straight to your thank you page. It says a quick message about like, hey, thanks for picking this up, make sure you check your email address for your download. Below, if you're interested, I have a course called blank blank blank that helps you do this. You can check it out right here, and then you can link straight to your sales page. So you're making an offer sooner, because some people, they're going to be following your content for quite a while, and then they land on your thank you page after finally opting in, and they've already built a lot of trust with you. Not everybody's going to pick it up or check out your sales page from your thank you page, but it's just something to consider. It's also a great place, your thank you page, to add an extra training or maybe a sneak peek from one of the lessons on your course. That you have and then a button down below that points them to your sales page, okay? So, or you can even go to book a call with you. You can say, hey, thanks, check your email for your download. By the way, I wanted to invite you to a completely free strategy session or coaching call with me. Just click the button below and then it'll take you over to your calendar link and then they can book a call with you. What's cool about that is that as you're getting discovered, more and more people are gonna land on this page and then it's making offers for you automatically. So you're leading with value with your lead magnet, making sure it is valuable, and then they're getting a quick little offer that is very soft of just, hey, if you want this, click here and then you can check it out, okay? You can book a call with me and then I'll help you create a game plan for whatever you help people with, all right? But that's really all there is to it. Again, if you wanna change the links for any of this stuff, you go to details, And just thank you, I would just leave that. The most important one is your opt-in, make sure it's compelling, so like profityourknowledge.com/guide. Make sure that you have something like that that's related. I have a sales copy formula that I have as well, so that one is profityourknowledge.com/copy. Alright, but that's all there is to it. If you have any questions, feel free to reach out, but that's pretty much all there is for now with getting your funnel completely built and set up.