James Allen explains why your email list is your most profitable marketing asset. He says asking for signups directly doesn't work, so offer a lead magnet instead: a PDF guide, checklist, template, or short video that gives people something they actually want in exchange for their address.
One of the biggest marketing buzz terms on the internet is grow your email list. The money's in the list. And this has rung true for decades because email is by far the best way to make money on the internet. But by me simply saying, hey, join my email list, doesn't sound very appealing. So what we want to do is approach this in a smart way and offer our audience something valuable that they actually care about in exchange for their email address. And that's called a lead magnet. If you're just getting started or want to get something out there quickly, I'd say just to create a short PDF or a short video training. Build a PDF guide or checklist or template of some kind, or a short video are much faster to create and can still be incredibly valuable.
