How To Sell Digital Products on Kajabi in 2026

In this video, you're gonna learn how to sell digital products on Kajabi. Now, Kajabi is hands down the best online course platform that you can use because they don't just let you host an online course or a digital product, they give you all the marketing tools that you need to actually sell it. Whether you wanna sell an online course, an ebook, a template, a paid community, or anything like that, Kajabi has all the tools to help you not just build it, but also make it sell. So to get you going with Kajabi, we're gonna start by picking a plan. Now, I am on the Growth plan. The price has gone up by $50 per month. So when you see it at first glance, it feels like, oh my gosh, like that's a lot of money. But when you actually know how to make money with Kajabi, which I'll show you today, it's really a steal of a deal. And you can start at the basic plan. You still get so much good stuff here. You get 2,500 contacts, you get a website, a community, multiple admin users. And then we also have more, like all this stuff down here, access groups, funnels, landing pages, marketing emails, Creator Studio, which is kind of like their AI companion, Copilot is another AI companion that they have, third-party integrations. You really do have more than enough to start making some really solid income, especially when you know what you're doing with the platform, which is why I make videos like this. But yes, at first glance it can seem like a lot, but when you think about it, it's like, oh, if you're paying $50 for one tool like email marketing and then you're paying $100 for landing pages over here and you pay for all these different tools, checkout pages, automations, integrations, all that stuff with different tools, you end up spending a lot more every single month and you have more tech headaches. So Kajabi seems more expensive, it is more expensive upfront for a single tool, but for the amount of different tools you're getting in it, you're actually saving so much money, especially when you know what you're doing. You can obviously save money as well, up to $1,200 if you do annual pricing. But if you really wanna save a ton of money, right now is the ultimate time to sign up for Kajabi because they're doing an offer so good that I wish I could get access to it, but I can't. Right now you can get Kajabi for an entire year at 50% off. Half of the investment for the entire year. At the time of this recording, it's happening. But if you get here and the, the deal's already passed, I'm still gonna link down a free 30-day trial down below as well. But if you're catching this right now, I would just pick up the 50% off for the entire year. It is a screaming deal. And on top of that, when you use my specific link, which they're all down below in the, uh, description or the show notes, I'm also gonna give you an entire course that I've created called Kajabi Kickstart. And this course is everything that I have done in my business to build a 6-figure-plus online coaching business working 20 hours a week or less. So I'm going to walk you through how to set up your website, my high-ticket coaching funnel, also my passive income sales funnel, because I do make passive income and I do high-ticket private coaching, that kind of stuff. But what's cool about this course is I'm not just going to like talk about Kajabi. I am walking you through screen by screen. How to do everything from building landing pages, checkout pages, the flow, and actually understanding how to market your expertise. If you're like, I just want to start selling high-ticket coaching, just hang out in this section. If you're like, I really want to make passive income sales with my digital product, like I'm going to show you in this video, go through the passive income sales funnel from top to bottom. That's it. And what's cool is I'm also going to give you customized templates that I have created down below. So you'll get pre-made Canva templates, my irresistible copy, ChatGPT, and you can book a one-on-one with me as well when you use my link, and I'll give you a free website and funnel review to give you actual feedback on what you're building to make sure that, you know, this thing will actually make you money. So if you want to get either a 30-day completely free trial or 50% off for the entire year, plus this full online course and a private session with me to help you in actually marketing your expertise and digital product, then click on any one of the links down in the description. So once you have signed up for Kajabi, then we need to start building out whatever digital product you want to build. So this is the dashboard. We'll go over here to products and I'll just click on all products. And then you're going to see all of my different digital products that I have. We'll click on new product right here. And from here we have a host of different products that we can create. If you want to create a download, this is like a PDF documents. You want to do a template. Stuff like that and track the analytics, file security, file downloads, anything that's a sort of PDF, like a checklist or a guide. This is what you can sell. You can also create a paid newsletter, which is pretty cool. You can have your free one and then a paid one. Uh, if you wanna create a coaching program, host your podcast, you wanna build a community, or you wanna build some kind of course, you just pick whatever product you wanna build. For the sake of this video, I'm just gonna choose a course. And hit Get Started. Next, you're going to be able to choose if you want this to be evergreen, which means that you can sell it any time you want, 24/7. It's always available and there's no real group aspect to be a part of it, which you can still add a group aspect or you can make it a cohort, which is where it's more collaborative. You have more of a community and that kind of stuff. If you're like, I just want to kind of sell a course that's self-paced, click on Evergreen. So I'll choose that. For right now. So I'm just going to make up a course for the sake of the video. We'll call it Public Speaking 101, and then you can add a little description of how to— so I just said how to create a talk, market yourself as a thought leader, and get paid to do public speaking. You can change all of this stuff, by the way, later. This is a button. Usually I don't do this because I like to build my courses from scratch and kind of plan it all out. For the sake of this video, I'll just do this. But you can click this button on or off and use this information you've put in the title and the description to generate content and additional resources. You can obviously learn more too, but we'll do this. We'll hit next, and then you can choose your different colors that you want to have. So let's go like white, and then we'll do kind of this orangish color. Looks pretty cool, right? You can add your thumbnail down here. I'm going to skip that for now. And then here we're creating your first offer, which is your program. Them. So you can make it free or you can make it paid. And let's just call this like $97. You can let customers pay what they want, but I never do that. Uh, and then here I like to just use Kajabi Payments, which is their built-in kind of payment processor, uh, 'cause you can track all your payments, everything. It's all inside of Kajabi, which is really cool. So we'll hit next. So based on that information that we put in, now Kajabi has created our entire course outline in here. Marketing yourself as a thought leader, getting paid to speak, uh, creating an effective talk. And it's given us the actual lessons so that we have something that we can start building off of. Now you can delete, you can customize all this stuff. You can change the titles. It gives you a, a description for each one of these. You can do all this stuff, uh, fully customizable. And then if we go over here to this customize button, it's gonna automatically be on the Premier product. but we can go over to Install Template and then we can choose from the various templates that they have to save you some time. In my opinion, Momentum is the best. So I'm going to click on that and I'm going to, um, install the template. This page is the Momentum theme, by the way. So it's just nice because all the lessons are off to the left and then the screen is very big so people can watch. Uh, and I just think it's the best user input out of all of them. You can have description, put links. You can also add downloads under the video, and I think it's just the best, like, user experience hands down when it comes to Kajabi themes that they have. Now, something important is that I just installed that template, but the Premiere product, the first one, is still active. So we'll click here, click on these three dots, and then we can activate this one. So now the Momentum theme is activated. You can hit Customize, and then in here, go over to Settings. Choose your color scheme and you can change up all the colors at the top. You can click here for the description. When you— you're not going to see any lessons here right now, but when you go back over to Outline, you can hit publish on all of your lessons. I wish that they had a publish all, that would be so awesome, but unfortunately they don't. So now once we've done that, we can hit Preview full access. Yeah. And then now the ones that we've published, you can see, and then we can click here. When you add a video, you'll be able to see that. Okay. I'm not going to go crazy deep into like building a whole online course just because I have other videos where I do that. I just want to give you a good flow of how this stuff works and that we'll get into building your sales funnel in the next piece. But something cool is that when you have customers in here, you can track all of your customers and you can see their course completion rates going through your program. There's obviously no data here yet, which is totally fine. And you can also add certificates into your course, which is really cool. So you can add a little logo that goes to the top and then build out an entire certificate when people finish up your program. And then if we go over here to settings, you can obviously update the description, the title, your thumbnail. Uh, you can add a paywall to the course, which is like after the first section, they get that for free and then they have to pay afterwards. Totally optional. If you want to do that, you can also create live rooms for your course, which is really cool, and include a community to the program as well. Uh, comments are down here too. So now that we've gone through and created the program, now we need to sell it. So let's get into creating your landing pages, your checkout page, all that kind of stuff. Real quick, what we're gonna do is go over here to Sales and we'll go over to Pricing. Down here you'll see Public Speaking 101, and this is the offer that we have. So over here at Pricing, we can change the pricing of the offer. You can make it a one-time payment. You can also add a pricing option. Let's say it was, you know, $300. Then you could do 3 payments of $100, or you can make the paid in full $250 but if they do a payment plan, it would be $300. Okay, so you can play with pricing options, make it an interval, monthly, weekly, yearly, whatever you want to do. Uh, you get so many options when it comes to actually the pricing of this that helps you sell more programs, um, and give people an incentive for actually signing up and paying in full. You also have purchase flow. So this is really cool. Post-purchase, after people pay for your program, I would just keep it on the members product library to keep things simple. So when they buy the program through your checkout page, they're gonna go immediately to a library where they'll see the product, click on it, and then they can jump right in. That's what I like to do. I think it's simple. I do not really like the post-purchase default email, so I typically do none. And then for an automation down here, when this offer is purchased, then you can send them an email. And then from here, This is where you can write your own customized email, which is what I like to do. Keep it short, keep it sweet. Make sure that it just lets people know like, hey, thanks so much for being here. Give them a bonus or you can point them back over to the course so they can dive in. In case they buy it, they had to run or something, they're gonna get that email that reminds them. Now you can also create a whole, you can subscribe them to a whole email sequence as well if you wanted that upsells something else. There's so many things that you can do. It just depends on what your goal is. And what you're trying to do. Now you also can do an upsell. So let's say they buy this public speaking course and then you have an event that you're doing coming up next month. You can have, right after they purchase from your checkout page, jump over to another page that walks them through like, hey, this is the thing we're doing. If you want to sign up, click the button right below and then you can add this to your order and then we'll start sending you details about the event. Or you want to sell another course that goes deeper into this and complements the public speaking course that they just got. It could be like a selling from stage program that they want to add on for a discounted rate. All right. So you can choose any kind of upsell that you want, create the upsell, walk through the prompts. It's really simple. And then over here in settings, one other thing we can do that I like to do is get notified when a purchase is made. You can also send checkout abandonment emails. So if people land on the checkout page and then they leave, you can send them an email being like, hey, you were so close, why didn't you sign up? Not to say, why didn't you sign up? But just like, hey, you can still do this, you know, whatever you want to say inside the cart abandonment emails. Get notified when a purchase is made. I like to do that. Put in your email, then you get notified. Hey, someone just bought your programs. Like, oh, that's cool. And then over here we can go over to edit checkout page. So this is the actual checkout page. What you'd want to do is for the headline, I would say like start your public speaking journey or get paid to do public speaking if that's what the program is about. And then just give them a list of like what's included. And then we can go this, this, and just list off all the juicy things that are included that they get when they sign up for this program. All right. And then all your information is already set over here. It's at $97. If you did a pricing option, you would see the other pricing option. They could choose between the two, which is really cool, but they'll put in their card information, their email, hit pay, and as soon as they hit pay, they're going to go straight over to the product library to dive into their program. Now, in order to sell your program or your course, we do need a page that actually sells the program that you then drive traffic over to. So what we'll do is go over to website, hit landing pages, not website pages, landing pages, and then we can go over to new landing page. When you do that, you can totally build it from scratch if you like know how to do sales and build sales pages, but I'm going to assume that you don't. It's very foreign to you, which is fine. So down here, Kajabi has prebuilt sales pages for us that we can build off of. You can hit View All, and there's a wide range of different sales pages that you can start with to kind of get you going. In my opinion, I think that Prosper is the best, just like plug-and-play, get-started sales page that you can have. It has social proof, it has speaking to the opportunity that they have, what the next 6 months of your life can look like. It's very outcome-driven. And I think the best, like, pre-built page that Kajabi does offer, and you can change the fonts, you can change the colors, add things, take things away, you can do all of that. Okay, but it gives you a whole breakdown of the program, FAQs, testimonials, who you are, pricing options, all the stuff. Okay, all like the real components that go into making a good sales page. So we'll do this. I'll just say public speaking. 101. And then obviously you can customize everything. See how I hover and it gives me that border, uh, like right here, Prosper. You're like, oh, I don't really want to have the logo, just delete it. Not a big deal. All right, you can change the desktop layout too. So if you want this to be at like 50, oh, now it just bumped it up. This looks way cleaner already. So there's a lot of things that we can do in terms of customizing the page. Instead of this image, we can make this a bit shorter. That looks good. And then you can also include a video. So upload your video. You can mess with the player settings so it's on autoplay. So autoplay is going to automatically play the video just like this where they don't need to have a thumbnail and then press play. And I think that that's a good option to have for this page. We'll hit save. And obviously you can change up all this stuff, all the information. Just follow the flow that Kajabi already has with this one. And you'll do really well. I do have another video. You can click on every one of these images and remove the image. I like to use Canva, so I just find, uh, if you go over to Canva, you can go down to photos and then you can type in whatever you want. So let's just say public speaking, and then you can use beautiful stock images like this on your sales page, which is really cool. Okay, so with Canva, Kajabi, you can build a really awesome page and all this text up here, see how it's colored? We can change the color. Like there's a lot of stuff that we can do. Now, one thing is when you click here, you can see that the way they have the page set up, click Get Educated, it goes down to the pricing card, pricing options. So like I said before, when you want to have multiple pricing options in the checkout page section under pricing, we can create either a payment plan or paid in full. And you can model this exact payment plan if it's $50 a month or $200 paid in full for this public speaking course, which is really cool. One thing you want to make sure though is that down here on each one of these buttons, you can have the one checkout page that has both pricing options on it. So if we click on the button, it'll highlight the button color, but also the button action right here. And you can change the name or the text on the button as well to like, 'Buy now,' 'Okay, register now,' whatever you want to say. It's up to you. Button action, we can go to a checkout page when they click on the button, and then we'll select the checkout page right here. And you want to do that to both checkout page. Boom. So we'll hit save. And now the way that this works is people land on your page, they have all the information on this page to make a buying decision, they click Get Educated in this case, and then they'll click on either one of the buttons. And when you've built out your checkout page, then they can go through, get a recap of everything they need to know to make a buying decision, put in their information. You can have the two different pricing options here, and then they'll hit Pay and go straight into their program. So that is how you can create and sell your own digital product like an online course using Kajabi. Again, if you want to get 50% off for an entire year, click the button down below in the description and get it while you can because it's not going to be around for very long. If you want a full deep dive on how to build your sales page from scratch with all the key elements, customizations, etc., watch this video next and I'll walk you through that. If this video was helpful, please give it a like, comment down below any questions or comments that you do have, and share it with someone that you think would benefit from it. It really helps grow this channel and I appreciate you for that. But as always, take what you learn here, get out there, make something happen. I'll see you in the next one.