James AllenSelf-Employed · Online Business Coach

Knowledge Commerce Explained

30 Nov 2022 · 1 min

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In this segment, James Allen introduces the concept of "knowledge commerce," defined as the business model of charging customers for online access to an individual's expertise. He cites the industry’s massive scale—approximately $250 billion in revenue—with a compound annual growth rate of 20.4%. Allen highlights a cultural shift: consumers increasingly turn to the internet to acquire practical skills, often enrolling in full‑course programs taught by non‑traditional educators such as college or high‑school dropouts. These learners report applying the knowledge to achieve tangible, real‑world results, underscoring why knowledge commerce is currently the fastest‑growing sector in the digital economy.

Chapters

There's an actual term for charging a customer access to your knowledge online, and it's called knowledge commerce. Knowledge commerce is a $250 billion industry and it has a compound growth of 20.4% annually. People are looking to the internet more and more for how to do things and develop skills, even taking full-fledged courses from people that never went to college, that are college dropouts or even high school dropouts. And they're able to learn things and apply it to their lives and get real-world results. And that's really the point here, okay? It is the most booming industry right now.