James AllenSelf-Employed · Online Business Coach

Online Course vs Free Content

5 Sept 2022 · 1 min

Watch on YouTube

0:30

In this brief segment, James Allen contrasts the purpose and design of free content (such as podcasts, YouTube videos, blogs) with paid online courses. He explains that free content should be abundant and varied to cast a wide net, attract attention, and generate leads for a business. In contrast, a course should be concise, streamlined, and built around delivering a single, specific transformation or result for the learner. The core message is that each course must focus on one clear outcome, while free content serves primarily as discovery and lead‑generation material.

Chapters

A course isn't just a pile of information. A great course is a step-by-step system that gets somebody a specific result or solves a specific problem. And when it comes to creating content like a podcast or YouTube channel, your blog or things like that, we should create a lot of content because that casts the net out to get discovered and bring leads to the business. But when it comes to a course, it's flip-flopped. We want to make a course as short and streamlined as possible to get someone a transformation, to get them a specific result. That's what matters. Okay? And each course should have one specific result that it's built around.