James Allen hit an 82% open rate using a simple subject line template: "I wish I knew this before I started ___" with an emoji. Fill the blank with your audience's niche, fitness or dating or whatever, so it feels personally relevant and makes people curious enough to open.
Great subject lines or even headlines cause curiosity and intrigue while still keeping it real. One of the best email open rates that I had, I think it was at like 82%. I don't remember the exact number, but it was in the 80s. I said, I wish I knew this when I started online business. And then I used the facepalm emoji. It's intriguing. It's attention grabbing because I have the facepalm. There's drama. It causes curiosity because people would love to know what I wish I knew. For us as people that are consuming, we think maybe I could learn something. Maybe it's something that I've been struggling with. If someone's been further down the road than me, I can avoid these pitfalls altogether. So I wish I knew this before I started blank. If you're teaching fitness, like, I wish I knew this before I started trying to lose weight. I wish I knew this before I started dating again. I wish I knew this before I started playing guitar. You have to play it to your audience.
