The BEST Way to Market Your Coaching Business Online

If you want to get more eyeballs to your coaching business, specifically by your perfect audience and ideal clients, without having to DM 100, 150 people every single day, then today's video is the video for you. I'm going to show you what, in my opinion, is the best way to market your coaching business online so that you can get discovered by your perfect clients, add massive value to them, and have them actively wanting to to work with you. And by doing it this way, you will not just increase your income and your impact, but you will also decrease your work hours because you will be able to work smarter, not harder. Let's dive in. So what I'm gonna show you in terms of marketing your coaching business is a combination of YouTube marketing coupled with email marketing and growing your email list. If you feel like email marketing is not valuable or that it's outdated, Just do a little bit of research and you will soon find that email marketing is still alive and well. So I'm not gonna go too deep into it. What I do wanna share with you, a couple of advantages to YouTube marketing. So this comes from simplylearn.com, which I found, and they already did a bunch of research, so I'm just gonna share with you some of their stats. But YouTube marketing is great because there's heavy traffic. YouTube gets 30 million visitors per day. That is freaking insane. Obviously there are a lot of different types of videos online. But bottom line is that YouTube is a trusted resource to get great information and showing how to, teaching people things online, getting discovered, solving problems for your clients and your audience. YouTube is the place to be. Okay, you can obviously do blogging as well, but YouTube I feel is the most powerful because it's video marketing. So you can share things, you can share your screen, you can share your face, your personality, and people get to know you a lot more, which in a coaching business is everything, 'cause we are not in the coaching business per se, we're in the relationship business, which is what this really is, okay? 300 hours of video are uploaded on YouTube every single minute. 68% of YouTube users say that videos help them in their purchasing decisions. So when people are watching your YouTube videos, they are getting a taste of your coaching. You're solving their problems, they're seeing the way that you teach things, the way that you explain things. And that is going to entice them to look into your website, to your paid products, whether it's courses, ebooks, books, speaking engagements, or the coaching that you have in, in and of itself. The beautiful thing about YouTube is that when you post a YouTube video, it goes on the internet forever. It's not like a Facebook post where it disappears and gets lost in the feed. It stays alive, and that is so valuable because My YouTube channel is working for me 24/7. It's not massive, but that's okay, it doesn't need to be. It just needs to get discovered by the right kind of people so they can get on my email list, and then from there they can learn more about the products and services that I have to offer. But I'm building that know, like, and trust factor with YouTube, and that's what you should be doing as well for your coaching business. I'm going to show you how to lay out the entire game plan in this video. You also get higher visibility on Google if you type in something into Google. Google owns YouTube, so YouTube videos are going to show up in the search results. So if we go to Google and we say how to bench press and we go over to videos, look at this, YouTube video, YouTube video, top search right there, okay? How to properly bench press for growth, 5 easy steps, those are great titles. I'll show you how to make awesome titles in just a moment. Another reason is that you get to build your email list on YouTube. Because people are constantly searching for your videos and YouTube is working for you 24/7, I'm gonna show you how to actually build your email list so that people are discovering you and joining your email list on autopilot while you are hanging out with friends, working out, taking your lady or your spouse out to a dinner or whatever it is that you want to be doing, working with your clients, anything like that. This is how you actually grow your email list on autopilot with the right kind of people. Alright, so those are some of the biggest advantages of YouTube marketing. Now I'm gonna show you how to create the content plan so you can really build this whole thing out and have a really solid plan, because posting random content is not marketing. Marketing is solving your client's problem, and that's what content marketing is. It's the most powerful because when people go to YouTube, they are searching for specific solutions to their problem. They're asking questions into YouTube, and you are the person that's gonna show up and answer them. There are obviously other creators. Don't get discouraged that other people are in the space. It's oversaturated. The thing is that nobody has your voice. You are a unique individual, and even though plenty of other people teach online business, some people are gonna resonate with me, and that's okay. I don't need the entire world to love me. I just need a handful of people that resonate with me that I know I can help, and I need to show up every single week or consistently and give value. Maybe multiple times a week. Same thing for you. So what I like to do is open up a Google document, or you can do a Word document, whatever you want, and just call it something like content plan. And I'm gonna use the example of being a fitness coach because this is a topic that everybody can pretty much understand. It's very simple and straightforward, and that's something I love about fitness coaching. So something that I would type into Google or into YouTube if I was the client of a fitness coach would be something like how to bench press. I would say how to deadlift, how to back squat. Okay, we'll just do those 3 for now. But obviously I can do a bunch of other things. Let's say that I'm a fitness coach who specifically helps people with strength building. So not per se a powerlifting coach, but I just help people with proper technique when it comes to lifting, lifting more weight, that kind of stuff. So my ideal client in this scenario would be typing in how do I bench press, how do I deadlift, how do I even back squat? And we're gonna go a bit deeper than that. So let's say how to bench press. If we go over to Google, I already typed in how to bench press, so go— we'll go back to— actually, we'll go back to Google right here, and I will say how to bench press. And already right here, you're getting auto-suggested ideas. You may have already heard of this, uh, where the auto-suggestion is a great tool. It really is because this is stuff that people commonly search into Google, and Google wants you as the user to have the best search experience possible. So what they're gonna do is give you ideas and give you content to answer your question faster so that you keep coming back to Google and you love the platform. They want you to have the best experience. So these are all content ideas because these are ways for you to show up online on YouTube and add value to your specific audience. So I could make a video about how to bench press properly. I would go back to my document I would do a little dash and I would say properly. What else is there? How to bench press more without a bench. How to bench press a person more without a bench. A person. That's what people are looking up. Okay. I can make a video about that. Uh, how to bench press without a spotter. That's a cool video. Cause that's a huge thing. Bench pressing, getting that bar stuck on you. Heck no. How to bench press correctly on a Smith machine. So I would say Smith machine. Right now, all that we're doing is we're writing out the basic how-to questions, and we're gonna fine-tune this so that we have some catchy content title formulas. I'm gonna show you how to do all of that. All right, so how to bench press properly, more, uh, how to deadlift. We'll do a little bit more. Let's say how to deadlift. Okay, a lot of the same thing, properly on a Smith machine, how to bend, how to deadlift more at Planet Fitness, because you can't drop the weights, remember that, otherwise you get kicked out, with a hex bar. Okay, so I could say hex bar properly. What else is there? With dumbbells. Okay, you get the idea. So what we're gonna do is let's say that we're gonna say how to deadlift properly. Look at this, YouTube, right there. Already, how, so this is what I'm saying, when you make YouTube videos, because Google owns YouTube, your videos are more likely to show up in Google search results. And people, Google's the number one search engine in the world. YouTube is next in line, okay? Probably gonna surpass Google or they're gonna be head to head pretty soon. But as far as right now, Google is first. But YouTube videos can still leverage that much search volume. So it's not just from YouTube, but it's also from Google when people wanna watch videos on things. This is the sweet spot section. 'People also ask,' and you can do this for each one of these ideas, even on a Smith machine, you can do all these. Anytime you type something in, 9 times out of 10, you're gonna get this 'People also ask' section. And if we click on these 3 little dots, it's gonna say source, these are questions people commonly search on Google. So this is valuable for us because remember, Google wants to give you the best search experience possible, and content marketing is nothing more than finding questions that your ideal audience is looking for and asking and making content which are the answers for those questions. Just answering people's questions, okay? But you have to keep it connected to and related to what your offer is. If it's a program, a coach, a coaching program, if it's a course, you know, an ebook, whatever it is, a book, whatever your offer is, make sure that your content ties into it. And that's what we're gonna get into when we start actually marketing people and making money, 'cause you're probably wondering how to do that. To do that. Okay, for right now we're just focusing on the content. People also ask, you could say, uh, how to do a proper deadlift for beginners. Oh, sweet. That's a great one. So we can go down here. We could say for beginners, uh, how wide should your foot be? Okay. Should you deadlift in barefoot? So we could say barefoot or shoes. These are all questions. Okay. So what we're gonna do, I think this is enough examples. You get the idea. I'm gonna get rid of this cuz We don't need that. What I have as a resource is this: 50 catchy title formulas that get clicks. So I have accumulated 50 very catchy title formulas, uh, from people I've worked with, from experience and just doing this for a long time. I made this as a resource mainly for myself, and then I started sharing it with my clients and students, and they loved it. So now I'm just sharing it with the public. To get this document, your own PDF, so you can save it in your Google Drive or something, just go to profityourknowledge.com/titles. There's also a link down in the description. Highly recommend this. Uh, what you're gonna do is take these different content ideas that you have and you're going to turn them into catchy title formulas, and then that'll show you what kind of content you can actually build. So this is really easy for you. All right, so what can we do? Let's say we're gonna come up with a content idea. Let me look around. I could say, right here. 6 reasons your photos are not sharp. I could say 6 reasons you're bench pressing wrong. I could say something like that. Uh, what do we have? For beginners titles. These are all great. Anything for beginner is always awesome. Uh, how I would learn to bench if I could start all over. Okay, so, or how right here. So let's make these bold, say how I Would learn to deadlift if I could, if I could start all over. All right, so that is a title that you have. Now you could just come up, I mean, just having that title alone, you could come up with, oh, I would do this, I would do this, I would just teach people what I know now about how to deadlift. Okay, how to get your first blank beginner, how to get your first push-up beginner calisthenics and motivation. You could say how to get your first, you could say how to get your first bench press. So we can even make that be a new one. Let me say how to get your first bench press PR. We could say that. I'm just gonna bold them. That's kind of what I like to do is separate so I know which ones are the actual content pieces that I want to create. And then down the road, you know, I can, I can do a checkbox is what I like to do and then check it. So it's all done. All right, but you get the idea. So basically what you're gonna do is write out the how-to questions that your audience would be looking for and then use the people also ask section for each one of them and that's gonna give you a ton of different content ideas that are gonna help you understand what your audience is really wanting to know inside of your YouTube videos. And then what you can do is use this document to create your actual content ideas, okay, and catchy title formulas. And then what we can do is we could even say how to, Bench press properly. See that? Even still, YouTube is giving you the audio auto-populated ideas as well. For beginners, and you can look at other people's ideas on content that they're doing. Don't copy them verbatim, but just look at their thumbnails and replicate them in your own way. Okay, you can do that. Think about the thinking behind the style. Don't just steal the idea, the thinking behind the style. How to properly bench press for growth. 5 easy steps. Okay, think about your audience. If you're a fitness coach and you are thinking about your audience or the old version of you, would they be interested in that video? Probably. That's why this guy has a million views and he posted this one month ago. That is insane. Okay, great video to replicate into your own way. See how he shows you? That's what everybody's probably doing. And then right here, the second one, it shows him a bit lower on his chest. Huge chest gains. That's what people want. 'Cause that's what his audience wants. So you have to think about that for your audience. But let's take a different example. Let's say that you are a social media expert and you help people market their business on social media. Totally different than a fitness coach. What would people type in? They would say how to market my business. So let's just say that one as an example. We would go, let's go back to Google. How to market my business online on Facebook for free. On social media. So we'll say that people are obviously looking for how to do that. And then right here, people also ask, how do I promote my business through social media? How do small businesses post on social media? So make content for small businesses on their social media. How should, or what should be the first post of a business on social media? That's a piece of content that you can make. Okay. Skills you won't learn. Do not post on social media. Here's why. You could say that, uh, if you're a social media person, you're adamant about that. Stay true to it. and you could say like, do not start blogging, here's why, you should focus on social media instead. That's your opinion, if you can help people with that, go for it. Okay, these are all just different ideas for you, but this document is massive. If you use this, you will easily have a year's worth of content, alright? And then inside every single YouTube video, these guys are getting millions of views, I mean just tons of views, and this is gonna keep growing for this guy. One month ago, he's already getting millions of views. If he inside this video was able to offer a lead magnet— and I have many different videos where I show you how to actually build a lead magnet. I'll paste one down in the description. You can check that out as well. But if this guy shared a valuable lead magnet, which is just something that quickly solves a consistent problem for a target audience— in this example, if this guy right here inside this video offered a short guide that walks you through the best bench pressing cues, and then in exchange for that guide, you had to give him your email address, he would be blowing up his email list with this one video. But this guy probably posts multiple times every single month, okay? It could be one time per week, multiple times per week. But if every single video is offering this lead magnet, then you start to build your email list, and then you can get into automations and all the fancy stuff that would literally create passive income and bring in booked calls, sales to your business every single day. If you want to learn how to do that, I created a 5-step guide that walks you through how to earn your first $500 per month or more in passive income. There's a link down in the description, or you can go to profityourknowledge.com/guide. So I have a couple links for you down there. Check out the guide to really put this all together and build out your automated online business and get leads and clients over to your coaching business. And then you also check out the catchy title Formulas Guide as well, because that is going to be a great resource to help you create better quality content, not just on YouTube, but in terms of blogging, podcasting, or social media posts as well. It's all my gift to you. It's free. It's a lead magnet, by the way. You will be on my email list, but I guarantee that you will get value from it and you can leave anytime you want. To get those guides, check out the links in the description. And by the way, if you have any questions in terms of this strategy in terms of growing on YouTube or email marketing or growing your business, whatever it is, let me know down in the comment section below. I'd be happy to answer any questions that I can. All right, that's all I got for you today. Take what you learned here, start building out your content marketing strategy for YouTube, and most importantly, get out there and start creating content. I will see you in the next one. Aah!