James Allen walks through building a client avatar using Susan, a 30-year-old six-figure earner, as an example. A specific avatar activates your reticular activating system, the mental filter that makes you notice prospects who match. Sharp focus on who you want attracts the right people and drives better conversations.
Say we have an avatar named Susan, 30 years old. She's doing, let's just say, 6 figures a year. She went to college. She's a single woman. She doesn't have any kids right now, and she has a cat named Cleo. You can already see I'm just literally throwing random facts here, and you can already see a type of person that this is. For example, if you are growing a coaching practice or you want to have more conversations with people for like life coaching, we'll say, and you have this clear picture of the type of person you'd love to work with, you can spot people out. Taps into our reticular activating system. Like the whole thing of if you are considering buying a red Honda, now you see red Hondas everywhere. That's the same thing that's happening here. You're going to be able to spot these people way better. Okay, so that's the power of doing this.
