James Allen explains content marketing as showing up consistently for your audience while solving their specific problems. A tennis instructor answering "How do I grip my tennis racket?" with a blog post or video attracts clicks and delivers value by meeting what people actually need.
What we're doing with content marketing is showing up consistently like your favorite TV show, and we're solving problems and answering your target audience's questions. For example, let's say that you taught tennis, how to improve your tennis game, maybe compete in playing tennis. A common question that could come up is how do I actually grip my tennis racket on a serve? Or how do I just grip the tennis racket? And an answer or piece of content that you could create for that question would be how the best tennis pros grip their rackets. If an aspiring tennis player that wants to learn how to improve their game typed in like, how do I grip my tennis racket? And they saw a blog post or a YouTube video that said how the best tennis pros grip their rackets, you'd be like, I want to click on that. You need to click on it. And that's really all content marketing is, just finding people's problems and their questions that they have, answering them and making it fun in the process for yourself and for your audience.
