James Allen defines copywriting as persuasive writing created specifically to promote or market a business. He lists common formats—newspaper and magazine headlines, blogs, advertisements, Facebook ads, marketing emails, and sales pages—and explains that good copywriting compels the audience to take action, such as clicking an article, engaging with an ad, or purchasing the product or service presented.
Copywriting, simply put, is persuasive writing specifically for promoting or marketing a business. So think about headlines for newspapers or for magazines, blogs, advertisements that you see, Facebook ads, marketing emails, sales pages, all that kind of stuff is copywriting. And you know, it's good copywriting if it made you want to pick up the magazine, to click on the article, to click on the ad, or to buy the product or service that the person was presenting to you. That's good copywriting.
