James Allen explains why you need a customer avatar: a detailed profile of your ideal client. When you know who you're talking to, you can match your language and pitch to them, attract the right customers, and skip the wrong ones.
The way that you talk to someone who is just starting out is going to be totally different than someone who's been doing it for a long time, very seasoned. And that's why we create a customer avatar. This is the perfect person that is most likely to buy from you, that you would love to work with, the age range, those kind of things. And when it comes to marketing and making sales, you are able to speak the language of what that person finds valuable and be able to relate to the perfect person. By doing that, you're going to weed out the people that you don't want to work with. And the more clear that you can be on this customer avatar, the more efficient and effective your marketing is going to be.
