Ramit Sethi increased his email open rates by 50% in seven days by rewriting his autoresponder with high-effort emails and surveying his list. He found 98.9% of subscribers wanted more frequent emails, so he switched to sending roughly every four days.
50% in seven days
98.9%
Well over an hour per email
Roughly every four days
Hi everyone, this is Justin Kremick at AWeber. I'm sitting down with customer Ramit Sethi of iwillteachyou to be rich.com and the new York Times best seller of the same name. And we're going to talk about email marketing.
I will tell you how I improve my open rates 50% in seven days.
I think everybody would want to know that.
So I recently decided to focus on my autoresponder and really make it really good. I wanted to have a world class autoresponder. So I have taken some of my old content and I actually wrote fresh content in my email and then I linked to my old content. So it's quite a bit of work. Each email takes well over an hour to write and I'm linking back to my old content. But in the autoresponder I want to build people up to a crescendo where they really trust me and they're telling their friends about me and maybe they buy my book and all this kind of stuff. I had not been emailing people very often, so I surveyed them and I said, hey, would you like to hear from me more if I send you good content? 98.9% said yes. Then I said, what kind of stuff would you like to hear from me about? And I offered them some choices and then they told me. Then I said the other question. I said, you know, I asked them like, how often should I email you? And they told me what they preferred. Then I sent them back the results so people knew I was listening and then I started the funnel. What I found was that within seven days I'm now emailing them every few days, roughly every four days or so. And you can cut this right? Oh, perfect.
Stop right there. Great advertising.
Wow. I think it is.
Oh, there we go.
Alright. So.
Hope you guys like yellowtail.
Yeah, seriously. So how did I increase my open rates 50%? So I did the survey and I started emailing people every four days. Now people have consistently been opening it more because they know to expect messages from me and the quality of the content is really good. So the open rate has steadily gone up and improved by 50%.
