Lifestyle Creep Isn’t the Problem — Frugality Is

6 Dec 2025 · 0 min
0:21

In this brief monologue, Ramit Sethi lambasts ultra‑frugality communities that advise people earning high incomes to continue living on minimal, cheap habits (e.g., eating gas‑station donuts). He argues that as income and net worth rise, individuals should proportionally increase their savings and investments while also allowing themselves to spend more on enjoyable things. Sethi rejects the buzzword “lifestyle creep,” insisting that the real issue is misguided frugality rather than the natural tendency to spend more with higher earnings.

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