This is an excerpt from a YouTube video by Ramit Sethi introducing the "D to C" (Disparagement to Curiosity) principle: instead of denigrating wealthy people, move toward curiosity about how they spend and why. Sethi argues people avoid learning the skill of spending, feel uncomfortable thinking about spending more, and uses an anecdote inviting skeptics to New York to learn (nobody accepted).
Why would somebody who can afford it sit in the front of the plane? What are they getting that I don't understand? And yet. So most of us, I call it the D to C principle. We need to go from disparagement to curiosity. But most of us don't. We simply absorb what the media tells us, which is those rich people are evil, but at the same time, we simultaneously want to be rich. So we have this tortured relationship with money. Anyway, I invite them to come to New York and spend money. Not one of them has ever taken me up on it. Not one. And I'll do it for free. Why? We don't really want to learn the skill of spending. In fact, deep down, we don't even believe it's a skill. It makes us deeply uncomfortable to think about spending more money.
