Ramit Sethi says new founders waste time on business cards and fancy websites when they should focus on content, product-market fit, and early revenue. His own early-2000s site was ugly, but building an email list and shipping products is what actually worked.
The business I built. I Will Teach youh to Be Rich has generated millions and millions of dollars and no one on my team has business cards. Do you think we've ever lost a student or a client because we don't have business cards? Zero times even. My first website back in 2004 was awful. I used a free template. I didn't put ads, I had no revenue model. I didn't know how to add a newsletter opt in. I just wanted to get started. So instead of focusing on things like business cards or fancy looking websites or even professional photography, I I focused on the things that were actually important at that stage. For me, it was writing great material and that has made all the difference.
