Hussein Hallak grew his Vancouver LinkedIn network from 2,000 to 6,000 connections and got multiple job offers. He shares tactics for profile optimization and authentic networking, drawing on lessons from Dr. Ivan Misner and BNI, plus details on his $27 Hack Your Growth workshop at Launch Academy.
Questions this video answers
Over 400 million people.
80%.
He said he had about 2,000 connections and increased them to 6,000 connections (a gain of ~4,000).
200,000 members.
$27 for a three-hour workshop.
Chapters
Well, LinkedIn did the probably the greatest service in the world for businesses around the world. There's over 400 million people on LinkedIn today. Massive amount of people that are professional that took the time to build their own profile. 80% of the people that you want to build with, partner with, talk to, learn from already on LinkedIn. The core thing in networking and building relationships and for people to deal with you and do business with you is to know, like and trust you. So if we look at LinkedIn, it's no different. People would know you or would feel they'll know you through what you say and what's there on your profile. So that's why your profile needs to be very much structured to give them information, enough information about you. A LinkedIn profile can do wonders to building your trust. The more work you put in it, the more trust you get. I remember landing in Vancouver two and a half years ago. I didn't know anyone. I knew two people in Vancouver because I knew them in Dubai. They moved back to Vancouver. I had no connections in Vancouver, probably one or two connections on LinkedIn and none in the target market. And I had at the time 2000 connections, which some people would consider like a lot. But within three months, actually within the first month, I've increased my connections to 6,000 connections. So I got 4,000 new people connected within the city of Vancouver, and immediately I was noticed. I moved from like everybody looking for a job to having five job offers from people. I just connected just by connecting on LinkedIn. It was like, let's meet up and talk. So that's my experience. I connected with those people, used what I know about networking, which I learned from the master of networking, Dr. Ivan Meisner, who started the largest networking organization in the world called BNI Business Network International, with 200,000 members. This guy knows about networking, so I learned a lot from him. And I applied that to LinkedIn, applied all that, and I applied all of that. I learned through communication, through building relationships, through being authentic. All of my learning, applied it and concise it into LinkedIn. So I got asked by my students, entrepreneurs who are eager to build up their startups and make them successful, about how to utilize LinkedIn and how to make it work for them. So under pressure and answering their request, which I love, I'm doing a whole session, three hours, about how to hack LinkedIn. And this is not in a bad way. There's no programming involved, there's no hacking, but literally about doing things that are unfamiliar. People don't know how to do on LinkedIn, doing things that are unfamiliar so that you can speed up your success using LinkedIn, how to connect with much more people than you're connected with right now, how to extend your network and really grow your chances of success. And that's what I'm doing on Monday. I'm doing hack your own growth using LinkedIn, networking on the most valuable network online. And it's going to be an incredible session where I'm going to share almost everything that I've learned growing my network on LinkedIn with my students and with everybody that's coming in on that session. So it's happening in Launch Academy. You go to Launch Academy, click on monthly events and you will have access to all of our events, including hack your growth using LinkedIn and you can register for it. It's $27 for three hour workshop that you will get basically thousands of dollars worth of learning. So I'm gonna teach you what are the big vision strategies and what are the tactics on the ground tactics that you can do today to significantly impact your influence on LinkedIn and your network on LinkedIn in a way that builds up your brand in a way that is not spammy, in a way that you will be seen as a person that people want to connect with because you are. I genuinely believe that everybody has something to contribute and that's why I'm doing this workshop. I'm not doing it to help you sell better. I'm doing it so that because you have something to contribute, you have something to add. And if LinkedIn, your skills on LinkedIn are coming in the way. This is a workshop that can actually help you master LinkedIn and take the first few steps to becoming an influencer on LinkedIn.
