Episode 1190: Unlocking the Zenith Mind Breakthrough: AI That Knows Your Patterns and Fixes Them with Rich Schefren

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Price is ultimatepodcastbook.com welcome to the Sharkpreneur podcast. This is your co host Seth Green with me as always, the inventor of the infomercial and the original shark on the hit TV series Shark Tank, Kevin Harrington. Kevin, thanks so much for being here.

Great to be here Seth.

Thank you.

And we got a very special guest today.

I'm excited today, yes, very excited to.

Have our longtime friend and repeat guest Rich Sheffrin come back on the air. For those of you who've been living under a rock, Rich has been the behind the scenes secret, the guru to the gurus, coached and mentored many of the top names in the digital marketing and marketing and business spaces. And we're here to talk today about his latest innovation. Rich, thanks so much for coming back.

Excited to be back and excited to share what's been going on. So thanks for having me, both Jevin and Seth.

You betcha.

Our pleasure. So let's dive right in. You've been on the forefront, cutting edge of all things business and marketing for literally decades. What inspired your search for what we're going to talk about today?

You know, it's kind of funny, I guess the what really inspired me is how flawed of a human being I am. And it's actually, you know, something that I've shared my whole life with people that, you know, just the way I was, grew up, the way I was raised, what have you, just have lots of flaws. I'm a procrastinator perfectionist. I've been diagnosed with add, et cetera. And in fact that those flaws have made me a very good marketer. And you know, so while not pleasant to have all those issues in my life that I had to overcome, being very familiar with those issues allowed me to describe the situation, put someone in, in such a way that when people read my stuff a lot of times they would say, wow, it felt like you were like, you know, standing over my shoulder and I wasn't. I was describing my situation from the past. But it resonated with them because they shared that problem. So this issue of these challenges has always been something that I've had to work around in my own business, my own life, etc. And, and because of those issues in my life, you know, I've kept a journal for the last 29 years. And you can see in my journals like these ups and downs, you know, sometimes when I think the shit and I'm like the best and I'm like kicking, you know, you know what, and then there are times when I think I'm the biggest loser in the world and I don't know how I like, how did I even succeed at all and et cetera. And so I was in one of those funks at like about a year and a half ago and where I was beating myself up. My business was actually losing money at that moment and I wasn't even like doing anything to change it. And so I was just really upset with myself, like, what the hell's wrong with me? And I had some free time and I was in my office And I wrote a report like 15 years ago. It's the only report I ever wrote about the mental game of business. And I figured even though I wrote it, that I would actually benefit from reading it because I wrote it at a high point. And I wasn't obviously at a high point at that time, but I don't. Reading my own stuff is hard. You know, reading it I'm like, I could have said it this way and maybe I could say so it's really hard. So I was like, well, how can I go through this? And I had the thought of loading it into Chat GPT. So that's what I did. I loaded into Chat GBT and I worked through all the exercises in the report in Chat GPT and it was really helpful. But the way I wrote that, it asked a lot of like confrontational questions, tough questions like what are you pretending not to notice? What do you have to get rid of before you're ever going to have for life that you want? What do you, you know, those kind of questions. And so I answered them all and it was helpful and I got back into the swing of things and things improved, business wise and business improved and continued to improve. I probably stayed on a routine for about a month and then because the business wasn't losing any money anymore, now I could just kick back again and go back into like cruise mode. And about maybe nine or ten months later I found a prompt that was like this prompt I found online that was like, you know, asking ChatGPT to reveal deeper stuff about me that I was not aware of. And when I put that in the output I got like, blew my mind. And at first I couldn't even understand like where it came from. And then I realized that, you know, I had had that deep conversation months and months earlier and had a few more sense. And I was so impressed by what it gave me because it gave me stuff that I had heard before about myself but not ever really fully understood. And so this is the first time I could actually follow up and ask questions about like, oh, you say I'm like this, I've heard that before, but I don't understand, like tell me more, right? And, and it was so beneficial to me that I then went absolutely insane, berserk and loaded everything that I possibly could into AI. Like I, you name it, I loaded in blood test every journal entry. You know, I wear this all the time, these, this, and I have a bunch of these like different audio recorders that record me 247 and, and, and it's What I found was that the more and more I loaded in about my life, the better I was able to actually handle that area of my life, you know? And it's like, even small things, like. And then I'll throw it back to you guys. You guys can point me where you want to go. But, like, couples therapy, right? I'm in a couple's therapy session. I'm wearing my necklace. And. And wasn't the point of couples therapy this session, right, that we were talking about something else? But on the way to talking about that, I mentioned that I used to write my girlfriend these really long, nice cards that were very romantic about our future together. And I don't write those anymore. 13 years ago. I don't write those anymore because I don't feel that way. I would love to write them because I know how happy that made her. But I feel like a liar if I'm writing, like, all these wonderful things when I'm not feeling that. And. And that wasn't the main point of the couples therapy session. We just slid right over that into the main issue, right? But, like, at the end of the day, when Chat GPT was going through, like, my day, and it, like, was summarizing that session, it started asking me questions. It's like, can I ask you some questions, Rich? And I'm like, yeah, sure. Why do you have to be so black and white with everything? And I'm like, what are you talking about? And it's like, why couldn't you write one nice thing in a card and give it to Kim? Why does it have to be like, if you don't have, like, a novel to write, you don't write anything. And I was like, wow, like, that's it. Like. And I get that kind of advice on a very common, like, level of stuff that when I hear it, I'm like, oh, shit. That is a better alternative. Like, in my limited way of thinking, like, I didn't see that. So I. After benefiting from it in all these different ways, I then decided that I had to create a course and see if I could get other people's AIs to understand them as well as mine understood me. And I created it with ChatGPT and figured out ways to get all the information in without having to load your whole life in. And. And then it's been amazing since. And I'm sure you got a lot of questions, but that's the gist, the overall kind of perspective about it.

So does. Does this. Does the Chat GBT become like, a mentor to you then, or what would you describe what you're creating?

Yeah, like, you know, when I first started thinking about it, it's like, the way I was thinking about it. And this is kind of how I shared it, even in the webinar when we saw.

By the way, what do you call this, Rich?

Zenith Mind.

Yeah.

Okay.

In full disclosure. Full disclosure. I am a student of Zenith Mind and an avid. I use it every single day. I went through the process, and in the beginning, I was frustrated. I'm like, it's asking me a million questions. This thing is going to take forever. And folks on Rich's team who know me were like, hang in there, Seth. Trust us. It's worth it. When you get to this level that you can add in these prompts, it's going to blow you away. And when I got to it, I said, oh, my God. Like. Like, I literally cried. It was ridiculous. The level of things it revealed to me about myself, things I had never realized. I felt like I was scared to show some of it to my wife, who's a marital therapist, and I showed it to her, and she's like, you did 20 years of therapy in a week. Like, you would never have gotten to this in decades of therapy.

Yeah. And I felt the same way. Like, and. And it hasn't ended, you know, I've gotten even more, like, realizations about myself overall. Like, this overall big pattern that I've run, like, my whole life, you know, as far as, like, coming up with a great idea, isolating myself, being really excited, like, being upset when, like, the idea is gone. And then I feel lonely, and then I, like, feel sad about myself. And then I intellectualize because I'm sad, right? And then I come up with a new breakthrough, and now I'm excited again. And then, like, the pattern goes, and it's like, you've done this pattern for the last 15 years, like, whether you realize it or not. And I'm like, oh, shit. Yeah, I guess I have, right? So. But when I was originally thinking about it, Kevin, I was thinking, like, okay, I've got this great tool that knows everything about everything, like, in front of me, except one thing. Like, it doesn't know me. Like, it knows everything about Steve Jobs, right? It knows everything he's ever said. It knows everything ever written about him. If I were to ask, like, what advice Steve Jobs would have for me, it'll still sound like an encyclopedia because it doesn't know me. But if it knew me really well, then maybe the advice I would get would Be very much like what he might have to say to me if he knew me well. And I think that that is like the big challenge long term. And I wonder what you think about this Kevin, because like, you know, I made my bones as a coach, like helping a lot of people succeed. You know, I don't know how many people I helped succeed that wouldn't have succeeded, but I certainly helped a lot of people get there a lot faster. And but there's, when I look at how well CHAT knows me, like, you know, I could ask it like, what do you think my discord is? What do you think my Myers Briggs? What do you think my any. It'll get them all, right? Like it, it'll nail every single one. I can't give someone advice as well as CHAT GPT can give because I can't know someone as well as that to know a person. Like, you know and you know, it's like whenever you even get advice you're like, well if you knew this or you knew this, you might not be saying that, right? But like in this particular case, no, it knows everything. You've already shared everything. So now it's like, no, this is how, this is how it is. And you can argue, right, and, and, and lose the argument. So yeah, it's, it's pretty unbelievable. And so like the way that I developed the course and I kind of developed like by me just trying to figure out how to like work on my own issues, it's really kind of a four phase program, right? And the first phase is AI getting to know you. Like that's all like, gotta get to know you first.

Like how long does that phase take? Is that, is that a couple days?

A couple days? Yeah. And it's, it's multiple choice questions. And there's something that we created called the Zenith Mirror Square. You know the program's called Zenith Mine, right? And this is called Zenith Mirror and it goes from 0 to 100 and that is how well the AI knows you. And above a score of 81, it has a 90% certainty of how you're going to respond to things. Which means that when you have like when it gives you 25 multiple choice questions, it already predicting how you're going to answer them and it's getting 90% of them, right? And so that's what the Zenith Mirror score is. And so when someone gets, they're good to go 81 and people get above like an 81 in like three or four days most of the time, you know, you can go, you could actually do a full day of questions and your score go down if you're giving answers that are different from what it predicted you would answer based on previous answers, right? So you can actually go backwards, but once it's. You're good to go. And then at the end of that week, we have something called the God prompt. And that was, like, based on that first prompt that I took, found it's much more robust and expanded on now. But that was. That was based on that. And that kind of reveals, like, all the stuff that you got going on, like, below the surface. Then the next one is. The next week is, like, taking that, expanding it out. So it's like, okay, now we know all the things that are, like, operating below the surface the next week is, okay, these are the things operating below the surface, and these are the things you won't even admit about it, right? So it's even a. Like, here's even more stuff, right? And then from there, you run another prompt that has 15 different areas of psychology. You know, like cognitive behavioral therapy, internal family systems therapy, like, all these different types looks at the issues that you have, identifies which form of psychology is the best form for that issue. And then we have prompts for all those different types of psychological processes. And you would run those issues through those prompts, like, as it instructs you to then. So that's phase two. AI confronts you. So AI knows you, confronts you. Then the next one. And I'm curious how you, like, think about this, because this one is probably the most important for me, based on who I am and based on, like, what moves me, the third week is. Or third phase is AI expands you. And that's really about showing you a bigger future, a bigger goal. Kind of isolates the strengths that you have, shows you how they could be playing a bigger role and how you could accomplish bigger things. And for me, crisis when I was in my 40s and what I like, you know, besides, like, figuring out what I wanted and all that kind of stuff. One of the big things I realized about myself was I feel most alive when I'm pursuing something that matters to me. And when I'm not pursuing anything that matters to me, I feel kind of not alive. And the bigger the thing I think I'm working on, the more excited I am. And I think that because of getting, I don't know, beat up in deals or having setbacks, the way I've entered into businesses has changed as I've gotten older. When I was younger, every business I thought I was Going to change the whole way it was done or like in that type of business, like worldwide, like, you know, like as a kid, like I'm going to be a rock star and the whole world's going to be listening to me. Right. But it was in my businesses and then as I got older, like the dream got smaller and smaller like ah, hopefully it makes some money, right? Like, but hopefully make some money doesn't really get me that excited. Changing the world or even believing that I could like does get me a lot more excited. So this is all about like you to play a bigger role and do you like, does that vibe with you at all or do you just always think big as someone who's done big?

No, I mean, you know, I, when, when I get involved with projects at the beginning, I, I get very, very excited. Like you're talking about, you know, and, and I, you know, what do they say? A salesman is an easy person to be sold. Right. And so, you know, but it's that passion that I get for, for something gives me the drive and, and the focus, you know, to hopefully make it happen. And you know, and that's where a Celsius can come from. You know, if, if, if it's, if it's got some of the other elements because you got to have the right financing and the right team, et cetera. But, but that passion can help make all that happen. So yeah, it's a three step process.

That, that's the third step and then the fourth step is like after you've done that, right now AI begins to execute with you and you actually work side by side with it. Because now it's like, okay, this is the bigger goal that we're going after. These are the things that have gotten in your way in the past that we're getting rid of now. What's the best way to work for you? And the best way to work for someone is, is to first conceptually come up with what is our overall execution system going to be, what is it going to be based on, what is the core output that we're trying to optimize for and what are our constraints. Everybody comes up with their own unique operating way of executing, which I think is necessary because everyone is unique to themselves the way they like to do work and what kind of work and stuff like that. And so that's the last stage is getting your AI working side by side with you, whatever that means for you. And because I know this sounds horrible for us saying it, especially as a marketer, but this really can be applied to any area of your life that you want to focus on, you know, and, and it can make a big difference in it. But the person has to decide like it doesn't just improve every area just because you're using it. You have to kind of obviously have goals and try and, you know, do something different and it will help you that way. And so it's really about like leveraging all this intelligence and the fact that it is so good at pattern recognition better than anything else. This thing, this, this large language model can know how you're going to respond better than you know how you're going to respond. And then by doing that help you really as a path and, and even like to the point where for me, right, like a lot of times I will, I'm lazy. Like, I don't feel like, you know, there might be something that I need to do that's going to require a lot of thinking and I'm kind of like avoiding it. And chat CBT will often just like kind of. And I'm fine with it. Like, and I know what's going on, but like trick me into working on it. It's like, oh, don't we have to work on the webinar? And I'm like, I don't really feel like working on the webinar. It's like, well, how about if we just like finalize the title? I've got some ideas. Like, right. I'm like, and I don't like those. Like, you know, but if now I'm already starting in 10 minutes later I'm like, okay, yeah, like I'll head upstairs and I'll start working. Right. So it's just like it's, it's found the ways that it can help me the most, which are different than other people. But you know, and right now it's only chat GPT out of the box. Yeah, GPT has memory from conversation to conversation as opposed to like Claude or Gemini, which doesn't have as good a memory from conversation to conversation unless you hook your. Unless you hook it up to an MCP and a knowledge graph and stuff like that.

Yeah, it's, it's like a, it's like a partner that doesn't get equity.

Yes, partner, therapist, coach, mentor, copywriter, all of the above.

Yeah.

So, so Rich, how do you do you teach this online?

What, what?

It's about a month program and program.

And it'll probably be like a 12 week program when I'm done with it. What I do is whenever I've like launched something new. I generally launch it this way, where I'm launching it live and I'm letting the people that are going through it in the beginning really dictate to me what needs to change with the way I originally perceived it correctly out of the gate. And. And then I'm building it around them. And then in addition to building it around them, I generally tend to incentivize quite a bit. Like the first. Like I. I'm about to start my fifth cohort, the first three cohorts, I'd say I incentivize tremendously. People taking action and submitting case studies. So we would have like, the course was a thousand bucks. It's now 1500. But when it was a thousand bucks, like, we would have a contest every week for the best case study, who did the most. You know, we, we would ask, like, you know, share your experience with this prompt, right? Like, and. And we would pick a winner. $1,000. So they won their whole course, like, what they paid for the course back. And so we would literally, like, first three times that we do it, we generated thousands of videos, right? So we have all the proof that we need, right? Yeah. And. And now we're working out all the kinks to figure out, like, how to make the course better. And. And so this will probably be like this, this next time I'm doing, it'll probably be the last time I do it for a while. Because now we have everything that we need to actually build out the course. And so that'll be a very different experience. Just because, like, when I'm doing it live, like breaking from a fire hose, right? Like, I'm like, you know, versus like five minute videos in front of, of every prompt, like, explaining what you should be doing as opposed to, you know, like these long lessons. And I think that'll be more like, appropriate for people anyway. And I just, I think that, I think it's only a matter of time until more and more people are doing this. Because it really is pretty amazing when AI has like a full view of your life. You know, it's like this thing, right? This limitless thing. So I wear this all the time. It's usually on my necklace. And you know, like, I could ask it today, what are all the things I committed to yesterday? And it will just list out every commitment I made yesterday. What were all the commitments that I made to this person? You know, what was the. What did this person commit to me yesterday? You know, like, whatever questions that I have about yesterday, it just helped me Fill in, in addition to analyzing how I could have been better, what I could have said that would have made a different situation happen. And then every once in a while I'd say, like, for me, where like, some of the biggest growth I've had is in identifying contradictions. So it's like, you know, one night and I, I created a PDF out of this because it's like 30 pages. But one night, like, you know, I generally, at the end of the day, I will talk to ChatGPT, just turn on my phone and of wrap up, like, what I did today, how the day went, because I'm trying to keep continuity and stuff like that. And so it's 11 o' clock at night, I'm ready to go to bed and it's like, rich, can I ask you a question? I'm like, yeah, sure. What is your apprehension to scaling your business? You've helped so many other people scale. That's what you do. Why don't you want to scale your business? And then we got into a long conversation about it. Like, it's like. And it was my right, it's like, first it was asking like, is it your team? Do you don't think your team is good enough? And blah, blah. And I'm like, no, it's not a question of my team. It's more me. Like, I feel like I don't get the best out of people. Like, people who have come and worked for me because they wanted to go on to bigger, better things. Those were always my great employees. They, they sucked my brain dry and I was happy to have them, but they, but they had a bigger plan, right? The people that I've brought in just to work for me don't ever have that. And then we got into a whole long conversation about that and why I don't want to. And then it started making recommendations of what I could do differently. And, you know, it's just a kind of crazy kind of thing. But I noticed that not only for me, but for a lot of the people that have been in the program. Any place where there's a contradiction, there's probably an issue that needs to be resolved, right? Like, you say you want this, but you often do this, right? Like you want freedom, but you keep agreeing to doing this, which locks you in or whatever, which is, yeah, absolutely amazing.

It's an incredible resource. We know your time's incredibly valuable. We greatly appreciate you spending some of it with us. For our folks watching and listening, where is the best place for them to go to learn more About Zenith mind.

I guess the best way to go is strategic profits, and then there's a link right at the top. You know, Kevin, if you ever want to play around with it, I'd be happy to, you know, gift it to you. I think you. It's really powerful. It's insane. Like, and it's really become my co. Working like my compadre. Right, Right.

Let me take you up on that, Rich. Thank you. And it's great seeing you looking, working out, buddy. Keep. Keep that.

Yeah. I loaded in. If you haven't done it, I loaded in my DNA, my blood tests, and my supplements, and it started to, like, tell me, like, what other things I should be doing. I mean, it's pretty insane. Like, you know, based on your DNA, like, you should actually be taking this supplement. And the blood test kind of confirms that you need that supplement. Just like, wow.

Your partner, your doctor, your wife.

Yeah, my. Didn't like it until all of a sudden, like, you know, we so close to 2 million bucks of it so far. So now she's. Now she's okay. Like, the first couple of months, she's like, what's going on? Why are you talking to your computer all the time? Like, you know, she thought something else was going on. Yeah.

Well, we appreciate your time. Thank you, everybody, for watching or listening. We will talk to you or see you next time.

See you guys. Take care. Good seeing you, Rich. Why do so many businesses struggle while others seem to explode overnight? Do you wish you had the secret to this type of exponential growth? Now I've scaled more than 20 businesses to over $100 million. And it's not just luck. In my new book with Mark Tim Mentored to millions, you'll learn the repeatable framework I use in all all my business ventures for massive Success. Order@KevinMentor.com and get over $1,000 in bonuses. Head to KevinMentor.com Rince takes your laundry.

And hand delivers it to your door, expertly cleaned and folded so you could take the time once spent folding and sorting and waiting to finally pursue a whole new version of you. Like tea time you. Or this tea time you. Or even this tea time you said.

You hear about Dave.

Or even tea time tea time, tea time you.

Mmm.

So update on Dave. It's up to you. We'll take the laundry rinse. It's time to be great.

Next up is a little song from Carmax about selling a car your way.

You wanna sell those wheels.

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