Richard CanfieldPodcast Host and IBC Advisor, Ascendant Financial · Authorized Infinite Banking Practitioner | Author of 4 Books

Aligning Your Purpose #shorts

17 Apr 2023 · 0 min

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A brief YouTube #shorts by Richard Canfield advising founders to focus obsessively on making their product or service 'absolutely amazing' for initial customers (first customer, first 10, first 100), arguing that product-first focus is more important than money and that demonstrating this quality will attract investors.

You know, whatever that product or service you're doing, I just put all my attention into that and just making it absolutely amazing, you know, for that first customer and then for the first 10 and first hundred, etc. So I'd say that's probably more important than the money. And I also think if you do that and you really think through that, then actually investors will recognize that you're doing that, and then they're much more likely to invest in you.