A short YouTube video (by Richard Canfield) offering practical advice for podcasters who feel nervous interviewing well-known guests. The speaker reframes the interviewer’s role as representing the audience rather than needing to be an expert, and supports the point with a personal anecdote about interviewing TikTok marketers.
Chapters
It's a ton of nerves when you want to be interviewed on a podcast or if you just started a podcast and you're interviewing someone who's famous or well known because you don't want to screw it up and you're, you're, you're afraid that you're going to sound bad or not know what to say or just look ridiculous. Here's a way to think about it. You are interviewing somebody on behalf of your audience, so it's not you. You don't have to be the expert genius, know everything, super charismatic, always have the most clever line ready at any point in time. You are inquisitively asking them about their area of knowledge on behalf of your audience. So, for example, I wrote the best selling book on social media on Amazon. Who am I to say that I'm the top social media person? I don't even have that many followers. I only have a million. Not like that's a huge deal. So I interviewed all the top people in TikTok. And TikTok, full disclosure, paid me a lot of money and they introduced a lot of people to me. And so I interviewed them and I found that the top marketers.