Richard CanfieldPodcast Host and IBC Advisor, Ascendant Financial · Authorized Infinite Banking Practitioner | Author of 4 Books

Being Direct As A Virtue in IBC

23 Jun 2025 · 0 min

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0:07

A short transcript excerpt from a YouTube conversation (host Ash and another speaker) about the advisor’s "superpower." The speaker identifies directness—willingness to have difficult conversations and prioritize value alignment over selling—as their core advising strength.

Ash, with your experience now in developing as a practitioner, what would you share with viewers and listeners that is your advisor superpower?
I think my superpower is probably directness. I don't have a problem having a difficult conversation. I don't have a problem being direct with somebody. The individual will eventually realize that it is for their benefit. It's like when we have conversations with leads that we're trying to help serve. Once we realize that, hey, I'm not here to sell you anything. That's not what this is about. We're here to have a conversation to figure out, hey, you know, is this going to be a good fit for you based on your values and our values?