Building Power Partnerships in Tough Times | Tamara Thompson

Within the first six weeks of lockdown, we literally formulated this event. We had over 500 people sign up in the matter of a few weeks, and we did a bunch of different trainings and had them come in as speakers to one promote the event. That led into a specific opportunity to work with us through the year, built that power partner relationship with our clients, and then we reduced some of the rates for our current clients to give back to them during a hardship time. Obviously, we didn't want to come in and do things for free, but we understood the complexity of what was going on and revenue going down. So we wanted to talk to them and strategize about how we can get revenue up virtually. And so that was a great success as well. Within like six weeks of it basically locked down. And so we're like, okay, what makes sense? And so we just started giving more value, reducing our costs at that point in time, and then reaching out to our clients.