Richard CanfieldPodcast Host and IBC Advisor, Ascendant Financial · Authorized Infinite Banking Practitioner | Author of 4 Books

CONSUMERS make or break your product | Melissa Bernstein

16 Oct 2024 · 1 min

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Short excerpt from a YouTube interview with Melissa Bernstein about product design. Bernstein compares product design to planting seeds: designers create conditions (fertilizer, water, sunlight), release products to the market, and then listen to consumers. The clip emphasizes that consumer purchasing behavior is brutally honest and that usage/sales data should guide designers ("that data is your marching orders").

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We introduced about.
I don't know, 30 products right.
About a year ago.
And I am a.
Huge fan of data. Like I'm a data.
Driven designer because.
The data is so rich and it gives you so many clues.
And basically.
A product designer is going to plant a whole bunch of seeds, right? They're going to make the conditions perfect for them to grow. They're going to give them fertilizer, they're going to water them, they're going to.
Give them sunlight, they're going to give. And then you wait, right?
You put it out there in the.
Market and you wait and then the.
Consumers speak.
And that's the most.
Powerful moment, right? They're in their hands. They're telling you what they think and it's always honest. When it comes to spending hard earned money on a.
Product, they are going.
To spend it on things they want and not spend it on things they don't. So it's brutal.
And that data is.
Your marching orders.