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Driven by Fear: My Startup Journey | André Brisson

25 Nov 2024 · 1 min

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André Brisson recounts his startup journey (founding 'Jade' from his basement), describing the excitement of early-stage building and rapid team growth (reaching about 12–15 people). He explains intense personal pressure — his wife was six months pregnant and they had spent their savings on a new house — which created a fear-driven determination to make the company succeed. That fear manifested as workaholism and family neglect but also sustained his energy and interest through long hours.

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Just trying to make a living and no better than anyone else but yeah hindsight's 2020 so what I know now was I really enjoy startup phases. When I started Jade in the basement of my in the basement of my house to the team I got up to a team of 12 or 15 at one point doing very very well. That was the fun part. You know my wife was six months pregnant with our first kid which is blew all of our savings on renovating this brand new house we bought and basically started with nothing and I really had to you know if I didn't make this work I couldn't feed my many family and that fear or really kept me alive and trying going, going going yes it was got into workaholism and neglecting families just but that's just that was the drive. It was never a dull moment. I could work 24 hours seven days a week and I would never lose interest.