Richard CanfieldPodcast Host and IBC Advisor, Ascendant Financial · Authorized Infinite Banking Practitioner | Author of 4 Books

Embracing New Marketing Ideas

5 Jul 2024 · 1 min

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A brief exchange from a YouTube video ("Embracing New Marketing Ideas") where the speakers discuss the ideal client mindsets for marketing engagements. The key point: clients who are open to testing, humble about their knowledge of customers, and receptive to new ideas are most successful—especially during periods of change.

Chapters

When you are evaluating a potential client, what are the optimum mindsets of clients that you most love to work with?
We work with so many different types of clients, but I think the ones that are most successful is just open to testing. They're open to just saying, look, you're here for a reason. We've hired you because we think you're an expert at what you do. So rather than hire buying a dog and then barking for it, even if I don't think what you're doing is going to work, you just go and do it and just prove to me one way or another if this is going to work or not. Just being open to having enough humility to know that they don't know everything about the customers, or they don't know every single thing about marketing or the business, and just being open to new ideas. I think that's essential, especially during times of change.