A speaker (Richard Canfield) recounts running community events that raised funds to support youth sports and to teach real estate investing. Early small events enabled paying for children’s organized sports (example: $300 per child), grew in attendance, and shifted the organizers’ approach to marketing and community-building by emphasizing mission and impact. The work highlights the dual goals of community purpose (helping kids) and education (real estate investing).
Chapters
But the coolest thing, Richard, I stood at the front of the room, and I'll never forget it, the first one, and there was 30 or 40 people in the room. And I said, because the third of you showed up today, we were able to put one kid through organized sport. It's $300. Put one kid through organized sport. Through kids sport, which we supported. We were able to put one kid through sports to give yourselves a pat on the back, a round of applause. By just showing up, you made a massive impact. From that moment, we never looked back. And we scaled up to 120 people at one point before. Before we weren't allowed to do events anymore. And that was when we realized it was in that moment, we could create a really cool sense of purpose, community, humanity. And it changed our perspective of, hey, people in these rooms aren't just here to learn from us. People in these rooms are here to actually make an impact with us. And that changed our whole perspective of how we are attracting people in the marketing, the messaging and everything was come be a part of our really cool mission that helps a lot of kids. And while you're here, learn real estate, investing.