Financial Freedom Starts With Infinite Banking

This YouTube interview (Richard Canfield with Kurt) discusses strategies for introducing Infinite Banking concepts to family members (e.g., watching a Nelson Nash documentary together), the value of Nelson Nash Institute events (think tanks) for practitioner learning and networking, and the Coaching Academy as a focused training program. They emphasize teaching the core concept (banking function/control) over fixating on numbers, share attendees' positive reactions, and note that the Coaching Academy has been made mandatory for new Institute members within their first 12 months.
Questions this video answers
April 18, 2025.
New members must attend the Coaching Academy within their first 12 months (mandatory).
Chapters
Foreign.
So often in a financial household, you know, there's one spouse who maybe takes the lead on initiating financial conversations. They might be the person that, you know is paying the bills and they're doing the budget, and they're a little bit more day to day involved. And there's another spouse who's maybe more on the high level. They get the update once a quarter, you know, as soon as the financial conversation comes about, says, is everything good? It's good. Okay, great. And then they kind of move out of the conversation. So there's these varying degrees that people are intersecting with their financial life. But what I found to be very powerful is when you get Nelson in front of a couple and they can sit around the, the television with some popcorn or, you know, a tasty snack and, you know, whether it's a, a nice beverage and they can just be with Nelson for an hour and learn about his story. It has a way of bridging the gap for people. So, you know, I would encourage anyone listening in if, if, if you're interested in this process and your spouse is maybe not willing or not listening or there seems to be some resistance there, do your best to get them in front of that documentary film and sit down with them. Make sure you have their favorite beverage, make sure you have their favorite snack available so you can turn it into an experience. And, and I would also encourage you watching with your kids. A lot of people have done that with their, their teenage and their adult children, and they've created a bonding experience around Nelson, and he's that glue that helps kind of keep a lot of things together. So I think that'd be something that would serve you guys really well if you get a chance to do that and communicate out your, your, your people that you're looking to.
I'm already, I'm already thinking of about five clients that we need to send that to them right now.
So, yeah, yeah, it's a, it's absolutely phenomenal. And, and feel free to reach out to me and let me know what your experience is once you start hearing some feedback, because I think you'll, you'll find maybe not across the board, but certainly you'll have some of those common elements begin to happen now. You know, Kurt, you've attended a number of think tanks, of course, since then. Your first interaction with Nelson, being there at a think tank, what, what keeps you coming back? What is it about the Nelson Nash Institute and, and these events that they put on that you find are, are helpful for you as you've Been growing and developing in the business.
Yeah, for, for me, I think it's just seeing the, again, seeing the, the different examples. Everybody's got a different personality. I mean, you mentioned you were just meeting with Mary Jo. She and I have a very different personality. Love Mary Jo, but, you know, she's going to reach people that I would never be able to connect with and vice versa. And I think that's really the cool part is that everybody's using their strengths in order to communicate with folks that are there. And so I love to go and just interact with the people and hear different ideas. And the presenters always do a phenomenal job. And again, just hearing the heart of people as they're sharing and seeing the impact that they're making in the way that they can where they are. And you always come away with nuggets. That's a great idea. Or, you know, oh, we've been doing that and that's not working for them. No wonder it's not working for us. And so I just see it as really a great opportunity to enhance what we do in our practice, continue to expand our thinking. We always have to be rethinking our thinking as one of Nelson's golden rules. And I'm challenged on that all the time here. Yeah. Oh, you've been in the business a long time, but sometimes I think I'm, I'm, I've got one year of experience repeated 23 times. So, you know, that's, you know, just the reality. So always learning and growing. And I think the, the think tank experience gets me around people who are doing the similar things and gives me a chance to rub shoulders with them and, and keep, keep expanding and growing. But a chance. This year we brought, I think, eight additional people with us. So it's just continuing to expose them to the opportunities that are available as well. So.
And, and for, I think all those individuals, it was again, first time for them, first interaction at a think tank event. I'm curious, you know, what were some of the conversations that you've had with them, you know, leaving the event? And since then it's, it's been about a week or so since we were together and down in Orlando. Walk me through from your perspective, what have you seen some of the elements discussed, you know, as people have left that event that you brought with you to be a part of the experience?
Yeah, we have two of them that came. This was their second time, but everybody else was their first time. And so everybody came away with just different, again, different insights on, wow, this was fantastic. This is, I needed to hear some of these things. Again, challenges to the way I think and saw a lot of different examples of how people do things and just again, everybody comes away with something a little bit different because we're all learning and growing at a different pace. And it's kind of fun to see everybody got what they were either looking for. I asked them all be prepared, what are you looking for? And then let me know afterwards if you found it, you know, if she's found. And everybody felt like what they were hoping to get, they got out of the event. Yeah, it was, but everybody was, everybody is planning on coming back next year, so we'll just leave it at that.
Great. Well, well, I'm excited for that. We'll look forward to seeing them because it's, it's truly an incredible experience to be a part of and, and to be in community with one another as we, like you say, we might all be out there kind of doing our own thing to a degree, but we're, we're all doing it in support of, of a bigger cause I think, which is, you know, building the 10%. Speaking of events, you know, we have a new event that we've created at the Nelson Nash Institute. You know, of course myself and a number of other people on the practitioner council supporting the board of directors, you know, David, Carlos and of course Lee, who David's daughter, Nelson's granddaughter, now involved in really helping move things forward. And so shout out to Lee and David and Carlos, appreciate all of you. The Coaching Academy, which is an experience around really bringing people back to the core of Nelson's book, putting a lot of emphasis and a lot of in depth training on the book itself and, and the utilization of some things with some ideas around how to build your practice and, and get momentum in the business a little bit. For, for the advisor, it's not a sales training conference. It's really about focusing on core elements of education and understanding you had the ability to come through and attend Coaching Academy. I'd love to get your thoughts on that experience being that you've been in the industry for a long time, you know, shorter time with the infinite banking of course, but making that a core element and a focus of your energy. Now what comes up for you? What would you say about the going through the Coaching Academy experience? Personally?
Yeah, the Coaching Academy was something that I went to just because again, I'm always wanting to learn in a deeper way and, and really just I know that the people that are there, you know, people such as yourself and Jason and, you know, Bruce and all of the others that are there, James and Mary Jo and all of them just have a wealth of knowledge that I know I can continue to learn from. And just being, you know, exposed, we were basically walked through the book, but there was other things that were presented as well. And I think it's just a great value again, evaluating your own practice. What is it that you're needing to grow in? I think most of those were addressed, but then also just getting a deeper dive into the book itself and just there's always things you walk away with and just say, ah. That's a great. For me, it was really, I think, like the words I get caught up in, I say things a certain way, but then somebody else says it a different way, like, oh, that is so much more clear. I am going to utilize that as I go forward. And just little nuggets that you get or that's why, I mean, I've read the book a number of times and yet every time you read it, I was saying, I used to say that I'm learning something new. I don't know if I learned something new, but I learned something deeper at this point. And you start to see how, why Nelson told this story and how it connects to this example in this story. Like, oh, now that is becoming clear. And you think you got them all figured out and the next time you read it, there's two more.
Ah.
Oh, there's all these aha moments. So the, the coaching academy just added to that because now you're getting to hear from people that have a wealth of knowledge and have had, you know, a hundred more AHAs than I have, are sharing some of those AHAs and giving you some quicker, some quicker examples. And that was. I found that very beneficial and kind of go from there.
Yeah, no, great. Absolutely love it. You're, you know, with the Institute, of course now anyone new joining, you know, there's an interview process. Some people are aware of that, not aware of that. So for those of you that we have a number of, you know, advisors that listen to the show. So if you aren't involved with the Nelson National Institute, we'd certainly encourage it. Course you can reach out to them directly. Infinite banking.org is how you get a hold of David and Lee and then coordinating an interview process that they go through. But for anyone who joins now, they make that Coaching academy is now mandatory process to attend it in the first 12 months, which I'm really excited about. I think that's great for A couple of reasons. Number one, it's going to create a lot of clarity for people right out of the gate. And then number two, it's going to help them develop some core elements and strategies and language, as you identified, Kurt, that I think will help make them. It'll drastically increase their ability to achieve success in a much shorter period of time. And, you know, I think to the experience of being in the coaching academy, of course, having, you know, kind of wearing a different hat in that experience, being someone that's helping to teach it, I think about, you know, what the. The effort that went into creation of this event, and it's really what were all the things I wish I would have had in year one that I didn't have.
Yeah.
And that's kind of a lot of the format of what's been poured into it to help get people the ability to see how they can stay out of the weeds. We call it the weeds. That's when you can't see the forest for the trees. You're zoned in on numbers. We're focusing on elements that don't fundamentally matter. We're not saying that numbers aren't important, but their degree of importance without understanding the core elements above them aren't really, you know, it's like saying that the, you know, the walls of a house don't matter. Well, you know, you don't have a house if you don't have walls on it. But if the house was just built on the ground and there was no foundation, then what matters most is that the foundation was poured and it was solid first. So that's the kind of the. The analogy between nuts, you know, saying that it's not that numbers aren't important is that what's important is what's underpinning those. That foundational knowledge that you might stack some numbers on top of, if that makes any sense.
Yeah, I know. I mean, one of my favorite phrase. Because we run into a lot of people who like the math and the numbers, and I just bring up Nelson's quote of, you know, if you don't understand the concept that the numbers don't really matter, but if you do understand the concept that the numbers still don't really matter. So. And that's hard to get across to someone who likes the numbers because, you know, it's. We think it's about the numbers and it's. It's really not. It's about the banking function and what. The numbers don't impact the banking function. It's really about the control and so it's just a different, different way of thinking. And so. And you know, to, to your point earlier, I think that's really. I agree with you in that when you're just getting started in the business, there's so much that you just don't know that you don't. You don't know. You don't know. You know, that's the way it is with the book, the way with. Is the concept, but at the same time, that's what it is in starting this business. And so just getting exposure to people who have been through it before and can, you know, don't reinvent the wheel. Just learn from people who've already made all the mistakes and, you know, just start to copy the good stuff and just save yourself a bunch of headaches so that you don't, you know, why start from scratch when you don't have to? So I wish, I wish that would happen for me, but it didn't. I got to do a lot of things the hard way, so.
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