Get Inside Your Prospect's Mind

What's that process like when a prospective client engages with you? What is your method of getting to what's going on in the prospect's mind?

That's actually 90% copywriting is. How do we answer that question? I like interviewing a lot, so I interview my clients. I interview their clients and customers. I look at different websites, people leaving when they do reviews. I would go down a rabbit loophole and just really dive deep into their area and just really look at what people are saying. There's so much information on the Internet that you can find where it's people asking questions. So I would go into where the audience already are, talk to them, and actually get from their mouths. If you start reading between the lines, you kind of get a feel of where. Where people's emotions are.