Great Service Isn’t Cheap!

We're not interested in being compensated the least amount of money because then we have to provide the least amount of service. That would be completely illogical, because the clients we have and the clients we most want to have tell us that that's what they value in order to operate a business, Which Richard did a great job walking you through that analogy. There's a cost associated with doing that, and thank goodness the life insurance companies compensate as well as they do, and we're very grateful for that. Rather than focus on what an advisor is being paid, the moral of the story is to first of all be very clear about the value that want and that you expect. And as long as you're getting that value that you want and expect what your advisor is being paid doesn't matter, because you're getting what you expect.