Richard CanfieldPodcast Host and IBC Advisor, Ascendant Financial · Authorized Infinite Banking Practitioner | Author of 4 Books

Harness AI in Marketing for Quick Wins

8 Nov 2024 · 1 min

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A short interview excerpt from the YouTube video "Harness AI in Marketing for Quick Wins" (Richard Canfield). The interviewer asks how entrepreneurs should approach developing an AI strategy; the respondent advises starting with marketing because it offers tangible, high-impact, easy-to-understand wins (e.g., speeding manual tasks like social media content ideation) and notes their background bridging IT and business.

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What should I be doing with AI? Or just to get your feedback, get that kind of coaching influence around how can I implement or develop an AI strategy? Is that becoming more popular as you're discussing things with the entrepreneurs that you're currently working with?
I think everybody knows they need to be doing it and it's like how to do it. I think marketing is probably the easiest way. That's where it's sort of become initially used a lot. My team used to have to do that manually before AI happens so there's a lot of cool things like that where it can speed up processes. It's good to start on a marketing sense in those areas there because easy for people to understand and it's a bit more tangible that you can use straight away like help with your social media posting ideas like this and then it goes to the next level. I used to be the person between IT and the business. I don't code but I understand systems very well.