Short filmed conversation (YouTube) between Richard Canfield and a guest about supporting small-business owners and entrepreneurs. The guest describes their target audience as introverted entrepreneurs and side-hustlers seeking to scale into full-time business owners, focusing on helping them sell, communicate, and live life on their terms.
If you were thinking about how you go and serve people today and you could share with our audience, who is it will that you would most like to be a hero to?
As I was coming up through my journey as an entrepreneur, I started being this gig who worked in it, who sat behind screens, didn't really understand how to talk to people. And so that part of the journey was really hard for me, going from introvert to actually selling and asking people about numbers. I think for me, this small business owner who is going through that journey of trying to make things happen, make things work, or even someone who is they've got a side hustle, but they want to turn into main hustle, just being able to help them live life on their terms. I think if that's the person that I can help, or even if I can even just help one of them.