How Automation Transformed Our Sales Game | Jayson Lowe

We began to innovate by optimizing and process engineering and continuing to expand the utilization of technology. But it all began with the question, are there any disadvantages to us leveraging technology for one or more of these processes to deliver the desired outcome? And that came from part of my process engineering background and my responsibilities with with Dell. We were very big on that. Everything had to be process engineered. And so that I brought that experience with me from a corporate career into an entrepreneurial journey. And fast forward to today, we have a very robust sales and marketing automation platform to which we receive compliments regularly from fellow entrepreneurs to say, you're dialed in, like really dialed in from a sales and marketing automation perspective. And again, that's all credit to having the right who's that possess the capabilities to get the hows done.