Richard Canfield discovered a pastor had stolen his concepts after a Google Alerts notification. A U.S. patent costs around $20,000 and takes one to three years to secure, making IP theft a costly problem to fight.
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Protecting your IP is value very expensive. So people the average patent today in America costs $20,000 and takes one to three years. So Richard, I began to see this whole IP journey and I know we might just get into part of it this segment but I woke up one day and Google Alerts told me your secret name. It's something you can sign up for. You can pick like three terms free and then it sends you anytime those terms are mentioned on the Internet. So I put my name, I put sometimes my book names because I want to know like is is it good news or bad news? Well it back years and years ago it said your secret name and then I looked and it was a pastor who had stolen my concepts and he basically said he created your secret name and he was doing a speaking tour and I'm like oh my gosh. And remember that was the journey of my own struggles. So that got me aware.