Richard CanfieldPodcast Host and IBC Advisor, Ascendant Financial · Authorized Infinite Banking Practitioner | Author of 4 Books

How Many People Do You Want To Serve?

11 Apr 2024 · 1 min

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Richard Canfield and Bob discuss how income scales with the number of people you choose to serve and how well you serve them. They argue that implementation and processes should be designed around that number, and that teams should ask what clients will say about their experience to guide systems that serve clients and encourage referrals.

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Sarbul, I'd love to hear how you find all of Bob's work is showing up. As you're now leading sales team for our organization, how do you find it shows up for you in this environment?
One of the things that Bob, you say so well in the book is your your income is directly proportional to how many people you want to serve and how well you serve them. So when it comes to serving, obviously we're serving our clients. When it comes to the implementation the process, it's all based on how many people we want to serve. And then it's also the discussion regarding what do you think those people need to say to everybody around them once they go through that service journey with us, which speaks to the point how well we want to serve them. So we ask ourselves those questions. What do people want to be saying regarding going through the experience working with Ascending Financial so that we can build a system and process in place for clients on how to not just serve them, but how well to serve them going forward?