How Our Teasers Evolved into Viral Content | Tamara Thompson

So I graduated film school, started a production company in Seattle, Washington, that focused on telling stories from the same system that we utilize now. So micro content from short form content, which of course we back then we called teaser videos or trailers, right? That led to the long form content. Back then, it was documentaries for us in our actual production company. But we knew we wanted to scale more and work with more people. So we're like, we don't want to just direct documentaries and do one off projects. So later on in life, it evolved into what kind of content that's long form is consumed more frequently. So that we understood YouTube's, you know, obviously a marathon, not a sprint. And they're like, oh, well, how is YouTube going to suggest the content? So we got really good at directing these builds and these teasers, and the content took off.