How Podcasting Solved COVID Challenges | Tamara Thompson

Nobody's ever perfect on anything, especially in a service based industry. But, you know, we take the time to take the feedback, adjust things accordingly, like, you know, you have to stay innovative as well. And so that was a really good push, you know, but we were also going into Covid. But gratefully, during COVID we had a pretty stag, like, not stagnant, but very consistent year. But what was unique about it is we actually were coming in to help people shift and pivot online podcasting during that time because people are frantically looking for solutions that they could do recording from their home offices. So our solution for our content marketing for podcasts made sense. People that might have not had budgets or were closing the doors for brick and mortars and they were losing out on opportunities, but those that had a larger mindset or had a budget set aside, they're like, I'm going to do this and push forward because we don't know how long we can be in lockdown, right? So that really helped us propel that first challenge out of the gate.