Richard CanfieldPodcast Host and IBC Advisor, Ascendant Financial · Authorized Infinite Banking Practitioner | Author of 4 Books

How the Internet Revolutionized my $950 Million Dollar Brand

5 Oct 2024 · 1 min

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0:53

Richard Canfield discusses how the internet changed his $950 million brand by letting him show products visually instead of selling mystery boxes. Video and demonstration replaced the old way of selling without letting customers see what they were buying.

Chapters

I created many what I call mysteries.
In a box, right?
They were products that were in a.
Box, and.
You couldn't tell what they were. You had to have a retailer literally explain them.
To the the.
Customer or they wouldn't sell.
And the.
Retailers, unfortunately, never quite explained them to the extent that I wanted them to. And many of my, what I believed to be my very best.
Products did.
Terribly and.
Failed because.
They were mysteries in a box.
But suddenly, with the Internet, you can do, like, this incredible thing that was.
Never before able to be done.
You can not.
Only take a photo of what it looks.
Like inside the box, but.
You can do a video, and you can.
Show, like, how kids.
Use it and how they play with it.
And it was a game changer, because.
Suddenly, products.
That were.
Really hard to understand and.
Describe could.
Come to life.
Over the Internet.